2003 Mazda Protege Lx Sedan 4-door 2.0l on 2040-cars

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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Sell your own: 2012 Mazda CX-9 AWD

Looking to sell your car? We make it both easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. If your only connection to Mazda is the MX-5 Miata, know there's more to the Hiroshima-based carmaker than "zoom" - there's also room. The 3-row CX-9 is the roomiest Mazda, 200 inches long with some 100 cubic feet of cargo space. The CX-9 wasn't Mazda's first stab at a crossover. Its original MPV was more crossover than minivan, with a RWD/AWD platform and – get this! – an available manual trans. While the MPV morphed into a more conventional minivan, Mazda introduced the CX-7, CX-9, CX-5 and – most recently – the subcompact CX-3. Although the CX-7 is no more, the crossover segment remains hot. This for-sale CX-9 is from the model's previous generation. It's also the beneficiary of the last V6, as its more upscale replacement boasts only a turbocharged four. We like both, but the V6 is relatively refined. And this car's price of $16,000 sure beats a new CX-9's $36,000. It's almost $2K above an average selling price, but with a clean Carfax and its 60K major service behind it (and some price flexibility) this CX-9 could provide some voluminous value. Related Video:

Mazda sells 10 millionth car in the US, does something special

When Lauren Carter of Glen Ellyn, IL was in the market for her first car, she went for a Mazda3. Not a bad choice, but not necessarily remarkable on the surface. After all, Mazda sold 123,361 of them here last year alone. What she didn't know was that the car she bought was the 10 millionth Mazda had sold in the US over the course of its 43-year history here, since selling its first rotary-powered R100 here in 1970.
Rather than let the occasion pass with nothing more than a press release (like the one below), Mazda gave Lauren a brand-new 2014 Mazda3 to replace the 2013 model she had bought. Which is a nice gesture, of course, but also enables Mazda to hold on to the landmark 10,000,000th car in its heritage collection.