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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

50 engineers kept the rotary alive at Mazda for 8 years

The Mazda RX-Vision concept is one of the standouts at this year's Tokyo Motor Show thanks to a drop-dead gorgeous design and a revival of the Wankel engine. The fact that the rotary is still in development at Mazda is thanks to a dedicated group of 50 engineers. According to Automotive News, their dream for the last eight years has been to bring this storied engine design back to the street. It won't be easy. Because of its design, the rotary suffers from poor fuel economy and high emissions. Making the challenge even harder, Mazda reportedly only gives them a small budget, but they continue to chip away at the problem. "These 50 engineers want to develop the rotary engine, therefore they joined Mazda," company research and development boss Kiyoshi Fujiwara told AN. "If I stop the rotary engine, probably they want to leave." For the Skyactiv-R under the RX-Vision's svelte hood, the team reportedly started from the 16X rotary project. Dating back to 2007, that 1.6-liter engine was supposed to improve torque and fuel economy thanks in part to direct injection. After additional development, insiders even suggested that the engineers might have finally solved the powerplant's issues. However, Mazda never put the mill into production, and the RX-8 remains the company's last Wankel-powered model to be offered in showrooms. "We have a dream that one day, this design with a rotary engine will achieve a level that customers will accept," CEO Masamichi Kogai said to AN. Mazda is quite clear that the RX-Vision might never go on sale without a suitable rotary. Although if it does see production, the coupe would likely use a stiffened version of the Miata's chassis, AN reports. Before anyone can place an order, these 50 determined engineers still have a lot of work ahead of them. Related Video:

'Ringbanana' Miata is improbable 9-minute Nurburgring car

The combination of being inexpensive, capable, reliable, and friendly to all skill levels makes the Mazda Miata one of the world's most popular platforms for motorsports, but the roadsters aren't exactly rocketships. What would it take to lap a ratty, first-gen example around the Nurburgring Nordschleife in less than nine minutes? We're not exactly sure, but the Ringbanana team intends to discover the answer. The project is the type of thing that gets dreamed up after a few too many pilsners: buy the cheapest running Miata available and put as little money necessary into the roadster to make it capable around the 'Ring. As the Best-Motoring-inspired intro explains, the Mazda is largely stock other than some Fulda performance tires, possibly aftermarket springs, and a stripped interior. The video above shows the baseline test, and the convertible manages a 9:21.8 circuit, which doesn't seem too bad as a start. The video below goes into far more detail about the project's genesis and its goal. Plus, the two hosts are quite entertaining when replying to the comments from the original clip. We wish them the best of luck and look forward to following along on Facebook to see what it takes to get the Ringbanana below nine minutes. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.