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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

10 automakers shack up in Detroit hotel to talk Takata airbags

Since Takata has decided not to take the lead concerning potential issues with its airbag inflators, the automakers have. Perhaps that's unsurprising, since it's the automakers, not Takata, that will take a beating on the dealership floor if consumers decide its models are a health hazards. The Detroit News reports that Toyota, Honda, General Motors, Ford, Chrysler, Mazda, BMW, Nissan, Mitsubishi and Subaru met in a hotel conference room near the Detroit Metropolitan Airport last week to sort out a way to understand the technical issues involved. So far, faulty airbag inflators have been ruled the cause of five deaths and 50 injuries around the world, but neither Takata nor investigators understands exactly why the inflators are malfunctioning. The National Highway Traffic Safety Administration recently asked Takata to issue a national recall, Takata declined, citing a minuscule failure rate and the fact that it's still investigating the issue. Toyota and Honda then made an industry-wide appeal for "a coordinated, comprehensive testing program" that would pinpoint the problem inflators and get them replaced, and that's what the Detroit meeting was about. Numerous issues, however, will make this a long row to hoe: simply getting the parts to replace the nearly 20 million inflators in cars recalled around the world so far - even working with other suppliers - will take a years, but more importantly, no one knows if the replacement inflators currently being installed will suffer the same issue. Answers will hopefully come quickly with Takata, the ten automakers and NHTSA all independently investigating the problem.

Recharge Wrap-up: 61 miles on Autopilot; Mazda CX-9's 32% mpg improvement

A technology analyst at The Motley Fool used Tesla's Autopilot uninterrupted for 61 miles. In order to see how far the Tesla Model S could drive itself without driver intervention, Daniel Sparks set off on the highway from Monument, Colorado, through Colorado Springs and onward toward Pueblo. Only when a truck encroached on his lane did the driver take command of the wheel, rather than waiting to see what the car would do. "With [the] Model S nearly out of Pueblo and onto a long, boring stretch of highway by the time I had to grab the wheel, chances are I could have made it all the way to Colorado City if it wasn't for this interruption," says Sparks. Read the full account at The Motley Fool. The 2016 Mazda CX-9 offers 32 percent better fuel economy than the outgoing model. The front-wheel-drive CX-9, equipped with Mazda's Skyactiv-G 2.5T engine, gets an EPA-estimated 22 mpg city/28 mpg highway/25 mpg combined. The 2016 CX-9 has shed significant weight compared to its predecessor. Its turbocharged engine uses a Dynamic Pressure Turbo system, which improves performance at lower rpm by controlling the degree of exhaust pulsation according to engine speed. The new CX-9 goes on sale this spring. Read more at Green Car Congress. A group of eight US cities have formed the Energy Secure Cities Coalition (ESCC), pledging to switch their fleets over to alternative fuels. Atlanta, Charlotte, Indianapolis, Orlando, Rochester, Sacramento, San Diego and West Palm Beach will retire their petroleum-powered vehicles in favor of EVs and cars using cleaner fuels like natural gas. The cities expect the change to help improve air quality and save taxpayer money on fuel and maintenance costs. The ESCC hopes to grow to include 25 major cities, removing some 50,000 petroleum-fueled vehicles from service and saving 500,000 barrels of oil per year. Read more in the press release below. Eight Major Cities Unite to form Energy Secure Cities Coalition—Fleets Embracing Alternative Fuels to Improve America's National and Economic Security Coalition's goal is to retire 50,000 petroleum-powered vehicles, saving tens of millions in taxpayer dollars and improving U.S. national and economic security. Washington, D.C.