2002 Mazda Protege5 Hatchback 4-door 2.0l on 2040-cars

Auto blog

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Mazda2 successor to ride atop shortened CX-5 platform

Mazda, looking to make the most of its new, lightweight Skyactiv vehicle architecture, will allegedly use a version of the CX-5 crossover's platform to underpin its next-generation Mazda2 hatchback, according to a report from Just-Auto.com. Of course, the Mazda2 is a much smaller vehicle than its larger CUV stablemate, so some serious chopping will no doubt be in order when it comes time to engineer the replacement for the company's smallest hatch.
Currently, the CX-5 and the sleek new Mazda6 share many of the same platform components, and this architecture will already be scaled down to support the next-generation Mazda3 sedan and hatchback, which will debut later this year. Just-Auto.com states that all of Mazda's remaining front-wheel-drive vehicles will eventually switch to reworked versions of this Skyactiv platform, including the replacement for the larger CX-9 crossover.
Also of note, Mazda will reportedly be switching to shorter, four-year lifecycles for its vehicles. This means that the newly launched Mazda6 will be replaced for the 2016 calendar year, with a refresh coming sometime in 2014. That said, vehicles with platforms supplied by other automakers (like the upcoming MX-5 Miata replacement that will share its underpinnings with an Alfa Romeo product) will not necessarily follow this four-year rule.

2016 Mazda CX-9 starts at $32,420 with standard turbo engine

The 2016 Mazda CX-9 will start at $32,420 (including $900 for destination) when it arrives at dealers later this spring. The base price is just slightly higher than competitors in the three-row CUV segment like the 2016 Ford Explorer for $31,995 and 2016 Honda Pilot for $31,045. The new model is also more expensive than the 2015 CX-9, which had a $30,865 starting price. All versions of the 2016 CX-9 use Mazda's new 2.5-liter turbocharged engine with 250 horsepower (on 93-octane fuel) and 310 pound-feet of torque, which routes through a six-speed automatic. The combo returns an EPA-estimated 22 miles per gallon city, 28 mpg highway, and 25 mpg combined in front-wheel-drive form. All-wheel drive adds $1,800 to the price of most trims. We found the powertrain to be fantastic during when driving the CX-9 prototype. Even the base CX-9 Sport trim has amenities like LED headlights and taillights, a backup camera, trailer stability assist, and a seven-inch infotainment system. An optional Sport Package for $950 adds a power driver's seat, heated front seats, and heated side mirrors. Customers can really load the CX-9 with tech, though. The Touring model for $36,870 has Blind Spot Monitoring with Rear Cross-Traffic Alert, keyless entry, a power hatch, and an eight-inch infotainment system. The optional Touring Premium Package for $1,745 also adds automatic headlights, LED fog lights, navigation, and Smart City Brake Support. If that's not enough, the Grand Touring for $41,070 features a head-up display, lane-departure warning, lane-keep assist, and radar cruise control. The top spec CX-9 Signature for $44,915 includes all of these features and comes standard with all-wheel drive. It also has Nappa leather upholstery, rosewood trim, LED lighting around the gearshift, and LED accents on the grille. Related Video: 2016 Mazda CX-9 Priced from $31,520 MSRP[1], Elevates Midsize, Three-Row Crossover Experience - Class-Leading EPA-Estimated Fuel Economy, Elegant, Upscale Interior and Spirited Handling Dynamics Make CX-9 a Standout - IRVINE, Calif., March 17, 2016 /PRNewswire/ -- Mazda North American Operations (MNAO) has today released pricing and packaging information for its all-new 2016 Mazda CX-9 midsize, three-row crossover SUV. Offering a premium experience, fun-to-drive handling dynamics and bold KODO—Soul of Motion design, CX-9 represents a compelling offering in its class with a starting MSRP from $31,520.