2002 Mazda Protege5 Base Hatchback 4-door 2.0l on 2040-cars

Auto blog

Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

So, just how different are the Fiat 124 Spider and Mazda MX-5 Miata?

"We leveraged a great platform." That's how Bob Broderdorf, Jr., Fiat's North American director, summarizes the creation of the 124 Spider. We all know Fiat's new roadster shares its underpinnings with the fourth-generation Mazda MX-5 Miata, but there are a lot of key differences to keep them separate in the eyes of consumers. Mazda may have engineered the platform, but Fiat added many of its own touches. Here, we'll take a closer look at the spec sheets of the two cars, and summarize the major differences between the Japanese and Italian roadsters. If you need a refresher, read our full First Drive of the 2016 MX-5 Miata, and glance at all the Fiat 124 Spider details in this post. Design Fiat Chrysler design lead Ralph Gilles is super excited about this car. "I think it's going to change lives," he told the assembled media at an event in Auburn Hills, MI, earlier this month. Yes, it's definitely exciting to add a small roadster to any lineup, especially one that uses such a proven platform. But we're not sure people are going to get all that jazzed about it from a design standpoint. You'll either love it or hate it, and we're kind of leaning toward the latter. Every single body panel is new, and the design is "100 percent Italian." There are a number of creases and angles throughout the exterior, with a squared-off rear end and rectangular taillamps. Fiat trusts you'll be able to spot the similarities between the new 124 Spider and the original, but we're not so sure. We can see a bit of the old car's grille on the new car's face, and the dual hood blisters are a nice throwback touch, but that's about it. Trust us when we say that this car looks way better in photos. In person, it really didn't wow us. Of course, beauty is in the eye of the beholder. One colleague told us his wife, a long-time Miata owner, hates the look of the new one but will absolutely adore the Fiat. Good for her, and good for Fiat. But based on design alone, we'll take the Mazda every single time. What about you? Dimensions When Broderdorf said Fiat leveraged the Miata's platform, that means the Italians took it as-is. The two cars ride on an identical, 90.9-inch wheelbase. The front and rear tracks lengths are the same, at 58.9 and 59.1 inches, respectively. But that's where the similarities end.

2020 Mazda MX-5 Miata RF Automatic Road Test | Cue the sad trombone

Somewhere in Hiroshima, a parade of nearly finished Miatas glides along a track waiting to receive their beating hearts, the powertrains that'll let them ply their road-carving talents the world over. One – let's call him Fred – is eager to begin his new life as a 2020 Mazda MX-5 Miata, bringing joy to his future owner and just generally being awesome, even if the RF power targa-ish roof that's already been applied to him is a tad dweeby. Visions of hairpins and power slides and expertly executed heal-toe downshifts dance in his head Â… and then it happens. He is given the one thing every new Miata dreads: an automatic transmission. Poor guy. This will not, entirely at least, be yet another diatribe in the ongoing Quixotic campaign to Save the Manuals(!). Automatic transmissions can be quite good and even beneficial in sports cars, especially on the track where removing the need to operate a clutch and expertly execute those heel-toe downshifts lets you better focus on the steering, what the chassis is doing and just going faster. That the computers can shift quicker than you can is another obvious advantage. The trouble with the Miata, and why Fred is now shuffling off the line like George Michael away from the Banana Stand, is that the Mazda six-speed automatic just isn't appropriate for a sports car. The automatics in the rest of Mazda's fleet are actually quite excellent, delivering superior response than rival transmissions, and delivering comparable fuel economy despite possessing fewer gears. However, what works well in a compact crossover like the CX-5 or CX-30 is not necessarily appropriate for a sports car like a Miata. Unlike the dual-clutch transmissions or even some sport-tuned conventional automatics of various performance-oriented cars, this one doesn't downshift adroitly when braking into a corner, anticipating your imminent need to get back on the power. The plastic paddle shifters lack the reassuring, mechanical feel of the best examples, and then don't produce quick-enough reactions from the transmission when up- or downshifting. I found using the shifter itself, which is at least oriented the correct way – with downshift forward and upshift rearward – to ultimately be more rewarding as it has a more involving action to it. Still, it's nothing compared to the solid, snick-snick action of the six-speed manual.