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Mazda reportedly to be fully electric and hybrid by 2030s

TOKYO - Mazda plans to make all of its vehicles electric-based, including gasoline hybrids, by the early 2030s, Japanese media reported on Friday, as more automakers shift strategies to meet tightening global emission regulations. The Japanese automaker plans to use electric motors in all of its models by that time, Kyodo News reported, without citing sources. A Mazda spokeswoman declined to comment on the report. At the moment, Mazda's lineup does not include any all-battery electric vehicles. It does offer a hybrid version of the Mazda3, but it's only available in Japan. The company has also experimented with a range-extended electric Mazda2, which used a tiny rotary engine to produce electricity. The move is consistent with the company's Sustainable Zoom-Zoom 2030 plan, which lays out the launch of various green powertrains. Among them are electrified models coming out in 2019. That same year will include the launch of the company's new SkyActiv-X engine, a compression ignition gasoline engine, which promises fuel efficiency improvement of 20- to 30 percent over comparable spark-ignition gas engines. This engine could hypothetically be combined with hybrid technology for even greater gains in efficiency, or even performance if the company so chooses. Mazda's recent partnership with Toyota also means Mazda could be able to quickly develop hybrids and electrics using Toyota's existing technology. This news that Mazda will begin primarily focusing on electric powertrains does seem contrary to Mazda CEO Masamichi Kogai's statement that its gasoline, diesel and electric vehicle technologies would "co-exist" in the future. Mazda on Thursday also launched a new CX-8 three-row crossover for the Japanese market, which is currently only available with a diesel engine. The company also plans to finally introduce a diesel engine to the United States in the CX-5 crossover. Assuming that Mazda's move to fully electrified vehicles is true, it will join a couple of other automakers planning to do the same. Volvo Car Group in July said that all of its new models from 2019 would feature some amount of electrification, and Jaguar-Land Rover will follow suit starting in 2020. Reporting by Naomi Tajitsu. Editing by Sherry Jacob-Phillips. Additional words from Joel Stocksdale.Related Video: Image Credit: Toru Hanai / Reuters Green Mazda Electric Future Vehicles Hybrid mazda hybrid mazda electric car

Mazda Koeru concept forecasts next CX-9 in sleek form

Mazda rolled in to the Frankfurt Motor Show this year with the Koeru concept you see here. The showpiece is the latest embodiment of the Japanese brand's Kodo design language, applied with dramatic effect to a large crossover shape. Could this preview the next CX-9? The Koeru takes its name from the Japanese verb for "going beyond," and the reason is plain to see: though created by a mass-market brand, the concept could easily belong to an upscale marque like Infiniti (which offers a range of crossovers), Jaguar (which just revealed its first), or Maserati (which is preparing to get in on the action as well). It strikes us as aggressive as it is elegant, with taut lines and sporty details from the sharp lights to the muscular wheel arches. Few technical details as to what lies underneath it all were made available. And these show cars often lack working underpinnings to speak of anyway. But Mazda says that, beyond the styling, it optimized the aerodynamics over the upper body as well as underneath it to reduce turbulence and "enhance vehicle stability when driving at speed." It's also said to encompass the company's latest Skyactiv, i-Activesense, and Mazda Connect technologies. Which is all well and fine, but we're looking forward to seeing what innovations the company might incorporate if and when the Koeru (hopefully) transitions from concept to reality. In the meantime you can scope it out in the live and stock image galleries above and below. MAZDA KOERU The all-new crossover concept proposed by Mazda Mazda Motor Corporation is unveiling the all-new crossover concept Mazda KOERU for the world premiere at the Frankfurt Motor Show this year. The Mazda KOERU demonstrates Mazda's unique and daring interpretation of a crossover vehicle, proposed for the fast-growing crossover market. Featuring the full suite of Mazda's new-generation SKYACTIV technologies and designed under the KODO—Soul of Motion design language, the concept offers sporty yet delightfully refined styling and driving performance. The name "KOERU", which literally means "exceed" or "go beyond" in Japanese, comes from Mazda's aspiration to deliver value that goes well beyond the existing category norms and standards. As the latest incarnation of Mazda's new-generation products, the Mazda KOERU crossover concept offers styling that exudes power, vitality and a new level of polished refinement.

Mazda poaches designer Kevin Rice back from BMW

Kevin Rice left Mazda a baker's dozen years ago, but now he's back.
A graduate of the Transportation Design program at Coventry University (just across town from Jaguar headquarters), Rice worked his way up in the industry working for the likes of Opel and Italdesign Giugiaro before landing a job at Mazda. Between 1995 and 2000, he collaborated on such projects as the RX-8 and the 1999 Neospace concept that previewed the Mazda2 before moving on to BMW, where the new 3 Series and 4 Series were among the last projects he worked on during his 13-year tenure in Munich.
Now back at Mazda, Rice has been named the Japanese automaker's new creative director, charged with further honing the brand's KODO design language from its European headquarters in Oberursel, Germany. We're looking forward to seeing what he and his design team come up with in the coming years.