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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Toyota, Honda, Mazda and Nissan recall 3.4 million vehicles for faulty airbags

Most vehicle recalls that take place these days are a result of some problem that happens during the manufacturing process by the automaker, but as we see here, parts suppliers can also factor in to problematic safety issues. Automotive News is reporting that a total of 3.4 million vehicles produced by Japanese automakers between 2000 and 2004 are being recalled globally due to faulty airbags produced by an outside supplier, Takata Corp.
According to the report, vehicles from Toyota, Honda, Nissan and Mazda are being recalled because of passenger front airbags that do not inflate properly. Globally, Toyota is said to be recalling around 1.73 million cars including 510,000 in the US composed of Toyota Corolla, Matrix, Sequoia and Tundra as well as the Lexus SC430 for the 2001 through 2003 model years; this is the second time this year the 2003 Corolla and Matrix have been recalled for an airbag problem. Honda is recalling 1.14 million models, Nissan another 480,000 and Mazda 45,463. The article says that Takata supplied faulty airbags to non-Japanese automakers, but it did not specify which ones.
Honda and Toyota have released information on their own websites about the recall, while Nissan and Mazda have not yet commented. Read official press releases from Honda and Toyota, below, and look for updates as we have word from the others.

First batch of 2016 Mazda MX-5 Miatas lands in US [w/video]

Have you been patiently awaiting the arrival of the all-new 2016 Mazda MX-5 Miata? Then we're glad to report that your patience has paid off. In fact, even if you haven't been so patient, we're still glad to report that the wait is finally over, as the first batch of the new Japanese roadsters has arrived on American soil. The initial batch of several hundred MX-5s arrived at the port of San Diego from the factory in Hiroshima on board the Phoenix Leader, a 636-foot vehicle carrier ship registered in Panama and operated by Japanese shipping giant NYK Lines. The vehicles are currently being processed at the SoCal port, with deliveries to commence "in the next several weeks," according to Mazda in the brief statement below. The fourth-generation Miata, designated generation ND, mad its global debut at the Paris Motor Show, and its US debut at the LA Auto Show. Production commenced in Japan this past March. The new roadster arrives in US showrooms with a 2.0-liter four-cylinder engine (the smaller 1.5 kept away from these shores), a six-speed manual (replacing the previous five-cogger), a folding soft roof (no retractable hard top this time), and a starting MSRP of $24,915 (plus an $820 destination charge). That, of course, is for the base Sport model, with higher-spec Club and Grand Touring trims also on offer. Along with the images above, you can watch footage of the vehicles driving off the ship in the video below. Might we recommend, however, muting the cheesy soundtrack and playing something more suitable over it instead. Neil Diamond's (Coming to) America ought to do the trick... today! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Welcomes the First Shipment of All-New 2016 MX-5s Mazda North American Operations today welcomed the first shipment of the all-new 2016 MX-5s. They will begin their port processing procedures and deliveries will follow in the next several weeks. Featured Gallery 2016 Mazda MX-5 Miata: US Arrival Mazda Convertible Performance mazda mx-5 san diego port