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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Mazda hopes to return to Le Mans

Mazda has been away from the winner's circle at Le Mans for some time now. But it could be preparing a return to the forefront at the famous French endurance race in the near future. That is, at least, if the racing enthusiasts within its ranks get their way. "I know that the expectation for us to return to Le Mans is high. I can imagine a day when Mazda returns," Nobuhiro Yamamoto told Top Gear at the Goodwood Festival of Speed this past weekend. "I hope - as with many other Mazda fans - that we go back to Le Mans." His words hardly serve as confirmation of the Zoom-Zoom brand's intentions, but they certainly speak rather loudly to a desire within its ranks. They hardly come out of left field, either. Yamamoto-san is arguably the man best positioned to spearhead such a campaign – or would at least be best informed if such a campaign were underway. He's currently the program manager for the MX-5, and decades ago was the racing engineer behind the 787B. That Group C prototype racer represented Mazda's last major effort at taking top honors at Le Mans, and take them it did when it won the race outright in 1991. The Japanese automaker was out in force this past weekend at Goodwood, the event's central sculpture honoring Mazda's racing history, and its presence only fueling rumors that it could be preparing a renewed assault on endurance racing – potentially once again under rotary power. The 787B, motorsport history buffs will tell you, represented the first and last time to date that a Japanese manufacturer won the 24 Hours of Le Mans. Although Toyota has been competing with Audi and Porsche at the front of the field with the TS040 Hybrid, it has yet to win the key race, despite having taken the FIA World Endurance Championship last year. "Everyone at Mazda would love to see the only Japanese company to ever win the 24 Hours of Le Mans return to the famed twice-around-the-clock classic," a spokesman for Mazda's North American motorsports department told Autoblog by correspondence. "Whether that'll actually happen isn't something we can discuss at this time, but, given our historical and current involvement in motorsports, our interest in the event should be no surprise to anyone. We agree with Yamamoto-san when he says he hopes it happens." So while Mazda may not be ready to confirm the prospect of its return to Le Mans, it certainly isn't ruling it out, either.

eBay Find of the Day: 1990 Mazda Miata with just 27 original miles

Some cars have low mileage, and others have close to no miles at all. This 1990 Mazda Miata, currently listed on eBay Motors and located in Kingman, Arizona, falls into the latter category with only 27 miles on the odometer, according to the seller. But we have to wonder: how did one of the best-driving, most influential sports cars of the past two decades sit without being driven for 24 years? Consider it the seller's loss on this one.
The seller says he bought the car with 20 miles on it, and explains 6.9 miles were added when the car was towed home on a car dolly. It was never registered. Furthermore, the seller says the car didn't come with a set of keys, so he had to have a set made. Though the paint is clean and shiny, the Miata didn't escape minor cosmetic damage over the years, with scratches on the hood, the trunk and the factory hardtop that is included with the car. The front, right fender has a small dent as well, which can be seen in a picture. The seller says the car was stored in a building with windows, so the paint is faded a bit in some places. It's missing its antenna and the battery, and the only non-original parts on the car are the windshield wipers. The clear-title car comes with all paperwork, according to the seller, but, besides the owners manual, he didn't specify what other documentation would be included.
With bidding currently at $10,300 and the reserve not met, this Miata definitely isn't the deal of the century, and we have to question where the value is in this one. The way we see it, it's hard to justify the money if it can't be driven as-is (come on, no battery?), has questionable history, isn't rare and sat in storage for its whole existence. The "weather cracked" tires are probably just the first rubber parts on the car that need to be replaced before it can be driven, but at least the spark plugs were removed and the cylinders were filled with Marvel Mystery Oil prior to storage, which helps to prevent rust and corrosion from forming in the engine.