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2015 Mazda3 shows its shape

Mazda's new Kodo design language is set to quickly spread across the automaker's entire lineup, judging by these spy shots of the next-generation Mazda3 that show some very familiar styling cues. No matter, we're impressed with what Mazda has done on the CX-5 crossover and Mazda6 sedan in terms of design, and we're happy to see the C-segment hatchback ditching the smile-for-a-mile Nagare design.
It's unclear what sort of architecture is found below the new Mazda3 - our spy shooters suggest that the car could simply be using a heavily massaged version of the Ford C1 platform found under the current car. Our best guess is that it's actually a reworked version of the platform used in the CX-5 crossover, however, chocked full of weight-saving Skyactiv technologies. After all, the CX-5 plays in the compact CUV segment, and those vehicles are commonly based on C-segment platforms. And besides, there's probably some economic savings at work with the new chassis - both in terms of fuel efficiency and economies of scale. Still, no one is totally certain what lies under all that black-and-white paper at the moment.
The new Mazda3 is targeted to arrive for the 2015 model year, meaning we could see a final production car debut as early as this year. We expect the hatch you see here to debut along with a traditional four-door sedan, and unless we hear otherwise, we don't doubt that a Mazdaspeed version will be far behind.

Mazda MX-5 Miata Cup racecar priced at $53,000

The 2016 Global MX-5 Cup is one of very few internationally competitive racing series that the average person can imagine (or afford) getting into. The ready-to-race Miatas are available to order now for $53,000 and deliveries are set to begin later this year. The first one is actually already on track as a pace car at Mazda Raceway Laguna Seca. With competition planned in North America, Europe, and Asia, all of the cup cars are identically prepared to emphasize drivers' skill rather than their bank account. The full list of Cup components hasn't been announced yet, but the roll cage and stripped interior are obvious. The 2.0-liter SkyActiv four-cylinder is still under the hood, too. The Global MX-5 Cup will also offer competitors big rewards, including a $200,000 scholarship for the season champion to move another rung up the motorsports ladder. In addition, Mazda will bring together the top racers from across the world to Laguna Seca to crown a series world title holder in a finale event. That winner will get a test In Mazda's prototype from the IMSA Weathertech SportsCar Championship. For now, Mazda is giving first priority to buyers planning to compete in its series. In the future, buyers of MX-5 Cup cars have other competition options, being eligible for some classes in Sports Car Club of America and National Auto Sport Association racing. Related Video: Mazda Announces Global MX-5 Cup Race Car Pricing - Initial Orders Being Accepted for the $53,000 Ready-to-Race 2016 MX-5 Miata - Oct 1, 2015 IRVINE, Calif., Oct. 1, 2015 /PRNewswire/ -- The Mazda MX-5 Miata is the most road-raced production car in the world. The reason is simple - great performance at an affordable price. The new Global Mazda MX-5 Cup race car follows that formula, and will be Mazda Motorsports' first-ever ready-to-race MX-5 Miata. The new race car will be available at the special introductory price of $53,000. The race car ordering process begins on www.MazdaMotorsports.com with first deliveries scheduled to begin later this year. 2016 Global Mazda MX-5 Cup Race Cars Having a turnkey, ready-to-race car removes the effort of engineering and costs of fabrication, enabling the racer to focus on racing. All racers can purchase identically-built race cars so that driving talent will be the number one determining factor for on-track performance, rather than budget, engineering capability or fabrication skills.

Mazda says 83 percent of new cars bear Skyactiv moniker

Mazda's US sales are down a little bit but the company's fuel economy is almost assuredly up. That's because its fuel-saving Skyactiv drivetrain technology is essentially taking over US vehicles sales. To the tune of about five out of every six vehicles sold, at least. While the Japanese automaker's US sales in February fell 2.4 percent from a year earlier, Skyactiv accounted for 83 percent of its sales last month. Most notably, Mazda6 sales jumped 46 percent from a year earlier, while Mazda CX-5 sales were up 72 percent. The company also celebrated the opening of its factory in Salamanca, Mexico, where it will make models such as the Mazda2 and Mazda3. The company is not resting on its fuel-economy laurels either, apparently. In January, it was reported the company is hard at work on its next-generation Skyactiv technology, which will boost fuel efficiency by as much as 30 percent by using diesel-like high compression. As it is, Mazda had the highest fleetwide fuel economy of any major automaker in the US for the 2013 model year with a 27.5 mile per gallon average, according to the Environmental Protection Agency (EPA). Honda came in second with 27 mpg. Check out Mazda's press release below. MAZDA SKYACTIV® TECHNOLOGY SETS RECORDS IN FEBRUARY - Mazda Celebrates Grand Opening of All-New Production Facility in Salamanca, Mexico - IRVINE, Calif., March 3, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported February U.S. sales of 24,431 vehicles, representing a decrease of 2.4 percent versus last year. Year-to-date sales through February are down 6.7 percent versus last year, with 43,155 vehicles sold. Key February sales notes: Mazda's SKYACTIV® TECHNOLOGY accounted for 83.2 percent of all vehicle sales during the month of February. This is the largest percentage of Mazdas equipped with SKYACTIV TECHNOLOGY sold in one month, and second-best month of total volume ever with 20,245 vehicles sold. Mazda6 experienced its second-best February since 2008 with 3,945 vehicles sold, representing an increase of 46.0 percent, year-over-year (YOY). February 2014 was CX-5's best month ever with 9,353 vehicles sold, good for an increase of 71.6 percent, YOY. February was one of the most historic months for Mazda as it celebrated the grand opening of its all-new engine and vehicle assembly plant in Salamanca, Mexico.