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Kiwi seniors accidentally lock themselves in Mazda3 for 13 hours, nearly die

It's an over-played trope that senior citizens are bad with technology. Its regular use as a comedic device, though, overshadows a more dire circumstance that comes when elderly citizens are paired with gizmos and gadgets they don't fully understand. A couple from New Zealand spent the night in their new, smart-key-equipped Mazda3 after thinking they'd locked themselves in, in what The Otago Daily Times called "a series of 'Murphy's Law' events." The two thought the car wouldn't function without the key fob, which had accidentally been left outside of the car, along with the owner's manual. That, along with the combination of stress, darkness and a lack of overall information about the car nearly killed Mollieanne and Brian Smith. After thinking they'd become trapped, the Smiths, 65 and 68, respectively, tried honking the horn to alert neighbors – it was Guy Fawkes Night, so the sound was drowned out by fireworks – and even took the Mazda's jack to a window in their attempt to escape. When they were discovered and freed 13 hours later, Mrs. Smith was unconscious and Mr. Smith was having trouble breathing, with emergency crews telling the couple another half hour in the car would have killed them. Mr. Smith later told The Otago Daily Times he was "very methodical," but couldn't figure out how to unlock the car. "Once I found out how simple it was to unlock it I kicked myself that I did not find the way out," the 68-year-old told The Times. "I had this mind-set that I did not have the transponder [so I could not get out]." Mazda New Zealand pointed out that is not the case. "It's not a design flaw with the car," Mazda New Zealand General Manager Glenn Harris told The Times. "What we have said to the [dealership] network is, with new technologies, don't forget to show customers how to use them in their entirety [and] how to override them. There is always a manual process to override them." Featured Gallery 2014 Mazda3 Hatchback View 9 Photos News Source: Otago Daily TimesImage Credit: Mazda Auto News Mazda Safety Hatchback Economy Cars mazda mazda3

2014 Mazda Skyactiv Prototype looks ready for Daytona

With less than two weeks before the Mazda Skyactiv Prototype makes its race debut at the 2014 Rolex 24 at Daytona, the Japanese Zoom-Zoom brand brought its diesel-powered racer to the floor of the 2014 Detroit Auto Show.
The red prototype marks Mazda's return to prototype racing, and will campaign the inaugural Tudor United SportsCar Championship using a 2.2-liter, SkyActiv-D diesel engine. With 451 horsepower on tap and 580 pound-feet of torque, the racer should stand up well against a field of gas-powered competitors.
Should the Skyactiv win Daytona, it'll be a coup for Mazda. The racer is running an engine with over 50 percent of its parts drawn from the oft-delayed production Skyactiv-D. Head up top for our full gallery of images of the new Skyactiv Prototype. The 2014 Rolex 24 will be run from January 25 to 26.

Mazda details diesel prototype at Daytona test

Diesel has without a doubt become the dominant fuel in the modern era of endurance racing. The 24 Hours of Le Mans has been won under diesel power for the past eight years running, as has every race in the FIA World Endurance Championship since its inauguration in 2012. Yet there will only be one diesel prototype entered in the top tier of the new Tudor United SportsCar Championship this year, and it belongs to Mazda.
The last Japanese manufacturer to win at Le Mans outright, Mazda has been gradually working its way back up the endurance racing ladder once again, following the example set by Audi with diesel power. Last year it campaigned a competition-spec Mazda6 Skyactiv-D in the GX class of the Grand-Am series, but rather than simply port over the existing racer into the new series, it's fielding a new prototype instead, just as it promised a couple of months ago. And now that prototype has hit the track for the first time, prompting Mazda to release its basic specs for the first time.
Tentatively referred to simply as the 2014 Mazda Prototype, the purpose-built racecar is testing this weekend in the Roar Before the 24, the official test session at Daytona that kicks off the racing season. It packs a 2.2-liter SkyActiv-D engine that's based heavily on the production version but tuned to produce 450 horsepower and 580 pound-feet of torque in race trim. Power is channeled through a six-speed sequential transmission from Xtrac, carbon brakes from AP and 18-inch racing slicks from Continental. With the Daytona-spec aero setup, it'll top out at around 186 miles per hour.