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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Mazda 767B crashes during Goodwood, suffers heavy damage [UPDATE]

Update: Autoblog has learned that the Mazda 767B wrecked at Goodwood was being driven by Seniji Hoshino. He was not seriously harmed and was able to walk away from the crash. Hoshino's car was chassis 001 and scored a win in the GTP class of the 1989 24 Hours of Le Mans. A Mazda 767B Group C racer suffered a crash the Goodwood Festival of Speed that tore off the rear wing and did some fairly serious looking front end damage. According to Jalopnik, the racer was taking a timed run during the event's famous hillclimb when it went into the hay bales. The driver is reportedly okay, though. We've reached out to Mazda and Goodwood sources to identify the pilot in question, with no luck so far. Look for an updated post later in the day if we get any answers on that front. Images of the sad wreck seem to be populating on Twitter feeds as we write this. The racing Mazda clearly suffered a big hit today; painful to look at even after the fact. But we're not sure if the damage is beyond the abilities of skilled factory workmen to fix. Our collective fingers are crossed. Mazda has a major presence at Goodwood this year, including the event's art installation. Among all of its vehicles, there are two privately owned 767Bs. These racers have a four-rotor engine, said to be good for more than 600 horsepower in racing trim, and are predecessors to the famous 787B that scored an overall win in the 1991 24 Hours of Le Mans. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda, Mazda, Mitsubishi, Mercedes also under diesel emissions scrutiny

The controversy over Volkswagen's diesel emissions scandal isn't limited to the US. In Europe, where diesel engines are far more popular, the issue is shining a harsh light on the NEDC emissions test. As already known, the evaluation does a poor job of reflecting real-world production of NOx, and it appears a significant number of automakers are affected. The Guardian in the UK has been reporting on real-world test results from a company called Emissions Analytics. After the latest round of checks, vehicles from Mercedes-Benz, Honda, Mazda and Mitsubishi were found to generate far more NOx than they should. The newspaper also published similar results for Renault, Nissan, Hyundai, Fiat, Volvo, Jeep, Citroen, VW, and Audi. On average, the figures are about four times over the limit of producing the pollutant. Unlike VW and its defeat device, these automakers aren't actually breaking the rules. The vehicles perform up to the NEDC lab test for emissions, but those results simply aren't translated to the street. "The VW issue in the US was purely the trigger which threw light on a slightly different problem in the EU - widespread legal over-emissions," Nick Molden from Emissions Analytics said to The Guardian. A big fight to decide the future of this issue appears to be on the horizon. Automakers claim that they can't meet the next round of tightening emissions regulations and are asking for compromises. Although, spokespeople for Mercedes and Honda told The Guardian that the brands would be in favor of the stricter rules. Meanwhile, some European governments began backtracking their support of diesels well before this scandal came to light. The added scrutiny certain hasn't helped the future of the oil-burner. Related Video: