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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Question of the Day: What's the most irritating car name?

You hear a lot about how the Chevrolet Nova was a sales flop in Mexico because "No va" means "it doesn't go" in Spanish; in fact, the Nova sold pretty well south of the border, and in any case most Spanish-speakers know that "Nova" means "new" in Latin and Portuguese. However, General Motors doesn't deserve to be let off the hook for bad car names, because the Oldsmobile Achieva— no doubt inspired by the excruciating "coffee achievers" ads of the 1980s— scrapes the biggest fingernails down the screechiest chalkboard in the US-market car-name world. That is, unless you think Daihatsu's incomprehensible choice of Charade was worse. Meanwhile, Japanese car buyers could get machines with cool names like Mazda Bongo Friendee or Honda Life Dunk. It's just not fair! So, what car name drives you the craziest? Related Video: Auto News Design/Style Chevrolet Honda Mazda Daihatsu Automotive History questions car names

Mazda expands scope of vehicles affected by Takata airbag recall to 330k

Earlier this week a Reuters report indicated that Mazda was considering a nationwide expansion of its recall for vehicles equipped with Takata airbag inflators. The company has now confirmed said expansion, with the vehicle count jumping from 86,770 to 330,000 affected in the US. As before, the affected vehicles are Mazda6 and RX-8 cars from the 2004 to 2008 model years. Mazda reports that Takata has tested a "large number of inflators removed from Mazda vehicles" and not found any to be "non-compliant" as of yet. With that said, the company also reports in its statement that one 2005 Mazda6, located in Florida, has been identified as having had an "abnormal" deployment of the driver's side airbag. For what it's worth, though the company's statement references the Takata inflator issue as a proper recall, it is calling its own program of notification a "Safety Improvement Campaign" for the moment. Find the full, if brief, Mazda press release in the form below. UPDATED MAZDA STATEMENT REGARDING TAKATA AIRBAGS Dec 11, 2014 WASHINGTON, DC (December 11, 2014) – In addition to the actions announced on December 4, 2014, as discussed in a separate document, Mazda today announced the following steps in the Takata recall: Mazda will institute a nationwide Safety Improvement Campaign of 2004-2008 model-year Mazda6 and RX-8 models equipped with certain Takata airbag inflators. The nationwide Safety Improvement Campaign will cover the driver's-side airbag inflator, as Mazda has not made a safety defect determination at this time. This action will support us to gather additional parts for examination and to promote customer satisfaction and safety. There are approximately 330,000 vehicles included in this Safety Improvement Campaign in the United States So far, Takata has tested a large number of inflators removed from Mazda vehicles, and NONE have been found to be non-compliant at this time One vehicle – a 2005 Mazda6 located in Florida – has been identified as having experienced an abnormal driver's-side airbag deployment. Mazda has worked closely with NHTSA on this situation Mazda will participate in the independent, industry-wide joint testing program for Takata airbag inflators For history, on December 4, 2014, Mazda announced: It would expand the area of the high-temperature, high-humidity region recall to include the Gulf Coast states.