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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

Mazda and Clemson collaborate on Deep Orange 3 concept

There are school projects, and then there's the Mazda Deep Orange 3 Concept Car, a one-off built by Clemson University automotive engineering students and designed by Frederick Naaman from the Art Center College of Design in Pasadena. Clemson students unveiled the chassis at the 2012 SEMA show in Las Vegas, although this is the first showing of the car fully clothed.
Sporting a unique hybrid powertrain that can automatically switch between front-, rear-, and all-wheel drive. A gas-powered engine handles the fronts, while the rears are powered by an electric motor and a battery pack. The Deep Orange 3 also has an unusual three-plus-three layout, making it a much cooler version of your parent's old Vista Cruiser. The exterior sheetmetal clearly follows Mazda's established design language, and looks like it could easily pass for a five-door version of the Shinari Concept. It really is a great looking vehicle.
The Deep Orange 3 was part of Clemson's graduate-level auto engineering program, and is a regular partnership between the east coast school and the Pasadena-based design college's students. Clemson, Art Center and Mazda will be showing the Deep Orange 3 at the Center for Automotive Research Management Briefing Seminars in Traverse City, MI, from August 5 to August 8. Click through for a press release from Clemson University.

Translogic 182: CXC Motion Pro II Racing Simulator

Translogic gets some seat time in the CXC Motion Pro II to test if the high fidelity racing simulator can impact our host's real-life track times. Host Jonathon Buckley hits the track at Auto Club Speedway of California in a 2015 BMW M4 to put down a baseline lap time before his virtual training session in the Motion Pro II. After learning the lines of the track in a simulated setting, Jonathon returns to the track to put his skills to the test. "We designed it, originally, as a professional training tool for race car drivers," says CXC Simulation's founder and president Chris Considine. "Make it authentic. Make it real." The Motion Pro II boasts "thousands of cars and track models," ranging from street cars, to rally and off-road vehicles. Will this hyper realistic racing simulator help Jonathon improve his lap time? Have an RSS feed? Click here to add Translogic. Follow Translogic on Twitter and Facebook. Click here to learn more about our host, Jonathon Buckley. BMW Mazda Technology Coupe Racing Vehicles Translogic Videos Original Video