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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Mazda recalling 88k vehicles for ECU glitch

Need a break from news about the General Motors ignition switch recall? This Mazda recall should serve as a nice change of pace. It involves 88,000 cars across the globe, and focuses on the brand's three most recent (and important) models - the Mazda3, Mazda6 and CX-5.
The issue rests with Mazda's new i-ELOOP regenerative braking system. Apparently there's a problem with the ECU program that monitors whether a capacitor in the regen system is working. Acceleration is affected, and in severe cases, the engine could stall. There have been no mention of accidents or injuries due to the issue, and the glitch itself can be cured by an ECU reflash.
As i-ELOOP is a fairly new system for Mazda, particularly in the US, the total number of affected models is rather low, with just 6,500 US cars affected. Europe is hit hardest, with 38,000 models while Mazda's home market of Japan adds 27,600 cars and crossovers. Affected models were built between October 2012 and January 2014.

Xcar tries to figure out what makes the Miata so great

Over the past 25 years and 3 model generations, the Mazda MX-5 Miata has shown that you don't have to be the best to be a massive success. The little, Japanese roadster has never been the absolute peak of automotive performance, but it's precise handling, good reliability and frugal running costs have helped make it a star. Autoblog recently tried to give you the experience of driving one on video, and now Xcar Films has made its own in an attempt to show what makes this droptop an icon.
As Xcar puts it, the Miata isn't the world's best sports car, but it is the world's favorite. When they were originally designing the roadster, Mazda's engineers took everything that made British droptops from the '60s great, and junked all of the stuff that made them a terror to own. The result was a car that would start up everyday with no fuss and get drivers wherever they needed to go with a huge grin on their face.
The fourth-generation Miata is imminently on the way for its September 3 unveiling, and the very early rumors indicate that Mazda doesn't plan to rock the boat too much with the latest one. It supposedly rides on a longer wheelbase and wider track but with the weight trimmed by over 200 pounds. Check out Xcar's video for a primer on MX-5 history and why the automotive world loves this little roadster.