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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

2016 Mazda MX-5 Miata 2.0L First Drive [w/video]

The 2016 Mazda MX-5 Miata is easy to comprehend. It is an enthusiast roadster in its purest form. There's no need for any sort of sales pitch. You don't have to ramp up in order to get people excited about it. Say the words "new Miata" to anyone who cares about cars, and you've immediately got their attention. And now that I have yours, I'll to cut right to the chase. It's brilliant. That's a fact I've known for a while. I drove the Japanese-spec ND Miata in Spain earlier this year, with the 130-horsepower, 1.5-liter engine that we aren't getting in the United States. The new Miata is a modern day reincarnation of the original NA that stole our hearts in 1989. It's smaller and lighter than the outgoing NC, yet boasts more interior room. It's comfortable. It looks great. And it drives like a Miata should. In other words, it's perfect. So what about this US-spec car, then? It's got more power – 155 horsepower and 148 pound-feet of torque from Mazda's 2.0-liter Skyactiv four-cylinder engine. But it's also heavier. Our car weighs 2,332 pounds, compared to the roughly 2,200 pounds of the 1.5-liter car. Yes, the ND Miata loses 12 hp compared to the outgoing NC, but it's up 8 lb-ft of torque. Plus, according to Mazda, because of the improved powerband, anytime you're under 5,700 rpm the new Skyactiv engine is stronger than the old MZR mill. It's more efficient, too. With the manual transmission, the Miata is estimated to achieve 27 miles per gallon in the city and 34 mpg highway. That a jump of six mpg in both categories compared to the old six-speed. Consider this: The Japanese-spec car uses a 130-hp engine, which I found to be perfectly adequate. The increase in power for the US-spec car mostly just balances out the extra weight, but it also improves performance on the highway. Hit the throttle in sixth gear with the 1.5 and nothing happens. Do the same with the 2.0, and there's movement. Low-end power is far more important in the US than it is in other markets, and that's why our car has the larger engine. "North America is why the two-liter car exists," engineer Dave Coleman told me. Plus, 155 hp power means you eke out the Miata's dynamics at legal speeds. 45 miles per hour in an MX-5 is a far more exhilarating experience than that same speed in any supercar. So yeah, it's not powerful. But to paraphrase Jay-Z, the MX-5 is a super car, not a supercar.

2016 Mazda MX-5 Miata priced from $24,915

When Ford introduced the 2015 Mustang, it gave us 300 percent more car for about 10 percent more money. Mazda has done even better with the MX-5 Miata: the current roadster starts at $23,970 in Sport trim with a five-speed manual, the smaller, lighter, sharper 2016 model is just under $1,000 more, starting at $24,915 with a six-speed manual. Destination, unchanged, adds $820 to that MSRP. It is divided into the same three tiers of Sport, Club, and Grand Touring but the standard feature set grows, with the departure of that five-speed manual for six-speeders across the board, LED headlights, and extra infotainment functionality. Mazda says it will release more pricing in the future, but so far things just keep looking up for the one of the best little roadsters out there. The press release below has more. Related Video: MAZDA ANNOUNCES STARTING PRICE FOR 2016 MX-5 Fourth-generation MX-5 stays true to affordable convertible sports car roots IRVINE, Calif. (March 30, 2015) – Mazda North American Operations (MNAO) today announced that the 2016 Mazda MX-5 Miata will start at $24,9151 in entry-level Sport trim. Mazda has instilled the latest MX-5 with the pure driving experience that has won worldwide fanfare since the arrival of the first-generation MX-5 in 1989 as a 1990 model. Yet, the fourth-generation MX-5 provides Mazda's latest safety features and technologies and maintains an inflation-adjusted price close to that of the original roadster. The 2016 MX-5 launches this summer and will be available in Sport, Club and Grand Touring trim levels. "As we get closer to the MX-5's summer on-sale date, we're seeing a surge in interest and excitement from enthusiasts and journalists," said Jim O'Sullivan, president and CEO, MNAO. "Already, early MX-5 reviews have been overwhelmingly positive, and we expect the momentum that MX-5 has garnered to continue to build as drivers get behind the wheel of our fourth-generation sports car." Infused with SKYACTIV® TECHNOLOGY and KODO-Soul of Motion design, the 2016 MX-5 is smaller, lighter and more aggressive than its predecessor, with the base MX-5 Sport expected to outperform the sportiest previous road-going variants. However, even with its focus on delivering maximum driving enjoyment, the 2016 MX-5 boasts more creature comforts and a more functional interior than the vehicle it replaces.