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Lexus, Mazda win KBB 5-Year Cost To Own Awards

We focus a lot on what new cars are like to drive, but it's difficult on a one-week loan to really get a sense of what a car is like to live with. Sure, we try to recreate that sense with our long-term vehicles, but even after a year, it's impossible to know fully learn about a car, particularly in terms of reliability and cost of repairs. For 2014 model year vehicles, Kelley Blue Book has put together a list of the most affordable vehicles over a five-year period.
At the tippy top of the list are Mazda and Lexus, with the Zoom-Zoom automaker winning the award for best non-luxury brand. Lexus, meanwhile, was the most affordable luxury marque over a five-year period. It's interesting to note, though, that not a single Mazda won its segment in this year's awards.
General Motors did quite well, taking eight segments, including both the subcompact and plug-in segments, with the gas-powered Chevrolet Spark and Spark EV. The Chevy Camaro SS and ZL1 took the high-performance car award. Toyota was well represented, with five winners split between the main brand (Corolla, Prius C and Tacoma) and Lexus (LS and RX).

Mazda3 diesel under consideration for US, hybrid not so much

It's been a long time coming, but we finally clapped our eyes on the real deal, officially official 2014 Mazda3 in hatchback form yesterday. Yet there's a lot more to learn about this next-generation version of what has always been one of our favorite compacts. We know that the US version will come with one of two Skyactiv engines, but what about alternatives? Will there be any... or will the gasoline-fed four-cylinders be powerful and frugal enough to carry the day?
According to Automotive News, the answer is a definite maybe. Mazda North America CEO Jim O'Sullivan has told the trade publication that his employer will consider adding the company's well-liked 2.2-liter Skyactiv diesel powerplant to the model down the road. However, the company first wants to see how the engine fares with American consumers in its big-brother Mazda6 sedan, a model that goes on sale later this year. As for a potential Mazdaspeed3 successor, mum is still the word.
Anything else? Uncharacteristically, Mazda will build a hybrid model of its new 3. We say "uncharacteristically," because the Japanese independent has long shied away from gas-electric powertrain tech. In fact, it's gone so far as to boldly announce its aversion to the technology, with auto show banners proclaiming "Not Electric. Not Hybrid. Not A Drag To Drive." Despite all that, this new generation of Mazda3 will in fact be the company's first full hybrid production model. According to AN, however, O'Sullivan says that the company has "no plans" to sell it in the US.

Mazda Raceway gets first new MX-5 Cup as pace car

Mazda's motorsports department officially finished the first example of its new MX-5 Cup racer. But while the rest of the fleet will be used in the Global MX-5 Cup championship, this initial unit has been designated for another purpose. It's been dedicated to serve as the new pace car for Mazda Raceway Laguna Seca. Based on the latest ND-generation MX-5, the Cup racer was previewed in racing spec this past November ahead of its debut at the SEMA show. Though we've still yet to see the final spec sheet, it clearly benefits from key upgrades to the rolling stock, not to mention the added roll cage, racing buckets, and more. The pace car also features emergency lighting and a livery designed by Mazda and applied by Sticky Fingers Design out of Huntington Beach, CA. The beefed-up little roadster will join a cadre of pace cars used at the legendary Northern California circuit. Other pace cars in the fleet include a Mazda6, RX-8, CX-5, and the previous Miata. The season is winding to a close at Laguna Seca, with the Pirelli World Challenge finale and Mazda Road to Indy still set to take to the track next month. Related Video: MAZDA RACEWAY IS READY TO PACE THE FUTURE MONTEREY, Calif. (August 13, 2015) – Mazda Motorsports used the annual car-fest known as the Rolex Monterey Motorsports Reunion to roll out the first production 2016 Mazda MX-5 Cup race car. This particular vehicle is guaranteed to lead races as it will be the newest pace car in the Mazda Raceway Laguna Seca fleet of Mazda safety vehicles. The 2016 Mazda MX-5 Cup race car follows a 26-year history of the MX-5 Miata in motorsports. The first race cars to be sold to customers will be used in the 2016 Global MX-5 Cup, known in the U.S. as the Battery Tender Mazda MX-5 Cup. With the 2016 racing season still many months away, placing the first production race car into pace car duty allows Mazda to gather additional durability data while showcasing it in front of one of the most influential motorsports crowds of the year. "For Mazda, this weekend is the perfect blend of past, present, and future," noted John Doonan, director of motorsports for Mazda North American Operations. "We are celebrating our motorsports heritage on the track with our vintage race cars.