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Mazda and Lexus crowned with KBB 5-Year Cost To Own awards

We report on a lot of awards, some of which are given out based on more solid criteria than others. This one, the Kelley Blue Book 5-Year Cost to Own awards, seems like one that new car shoppers should pay attention to.
The cost of a car goes far beyond what you pay for the actual metal, leather and rubber at the point of purchase. Fuel, insurance, maintenance and repair costs, and the cost of fees from the state and financing will all weigh on your wallet while you own the car. That's not even taking into account the biggest cost: depreciation, or the amount of money you lose based on what your car is worth years from now versus the day you bought it.
KBB tracks these sorts of things, and they've compiled a list of winners for 2013 models. On the brand level, Mazda and Lexus earn the 5-Year Cost to Own award for having the lowest overall projected five-year totals (though, curiously, we note that Mazda and Lexus each had only one segment winner). There are lots of winners for all the various segments, so we'll just pick out a few surprising ones to share and you can view the rest here.

Mazda6 diesel engine delayed over low performance, still coming

Oh Mazda... we had many hopes for the promised diesel four-cylinder in the Mazda6, but those have remained largely unfulfilled, as the oil-burning powerplant has failed to appear on dealer lots following its 2012 LA Auto Show announcement. Despite engineering issues that forced the company to announce that the program was delayed back in September 2013, Mazda remains adamant that the 2.2-liter Skyactiv-D is still coming to our shores. "We're still very much committed to diesel," Mazda's North American CEO, Jim O'Sullivan, told Automotive News. "We are still working on getting the performance aspects up to where we want them, and we do have a plan – an engineering road map – to get it done." According to AN, Mazda's initial plan with the 2.2-liter diesel was to build an engine so clean it could get by without an aftertreatment system, which generally accounts for the price premium of diesel engines versus their gas counterparts. The new system has come with performance issues, though, necessitating the delays. "If [we were] a commodity brand and didn't care about that, it would be on the market right now," O'Sullivan told AN. "But I know the people were expecting something from us, expecting certain drive characteristics and performance, and I didn't want to disappoint them." While O'Sullivan's defense of the diesel Mazda is admirable, the exec stops short of giving us an indication of when the new engine will finally arrive.

Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv