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Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

Mazda Furai concept designer talks about his car's passing

Last week, there was mourning at the Autoblog offices as word trickled in that the Mazda Furai concept - one of the coolest, best-looking showcars to grace an auto show stage since the wild and crazy 1960s -had been killed. It was killed on the track with the folks from Top Gear in attendance. We're sure the gods of driving would have wanted it to die on a circuit, but that doesn't make its fiery passing any easier to deal with.
The Furai is the rare concept car that had a lasting appeal with enthusiasts, partly because it was a real, functioning racecar, complete with a wacky three-rotor Wankel engine and cutting-edge Nagare design. Now that it's gone, though, Road & Track's Mallory McMorrow, who was an intern at Mazda Design when the Furai was being styled in 2007, has published an interview with one of the men who penned the Mazda showcar's striking exterior, Carlos Salaff. It's a great piece on the emotional connection between a designer and his creation, and one you should take the time to read. Click on over to R&T for the full story.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.