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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

RingBanana Miata breaks 9-min Nurburgring barrier

The RingBanana is a cheap Mazda MX-5 Miata on a screaming mission: to lap the Nurburgring in under nine minutes. And let us emphasize the word "cheap." The team wanted the least expensive Miata they could find that still ran, and then wanted to spend the least amount of money possible in order to hit their target mark. We don't know how much they spent on the Ringbanana, but they were so indiscriminate about the purchase that they don't know what year the car is. They only know that it's got 90 horsepower, green springs, Fulda tires, and "it's completely crap." After setting a base lap of 9:21.8 the guys behind the project figured they'd have a fair bit of work. Turns out a new set of Kumho V70A semi-slick, road-legal race tires paired with Gabriel Pirana's driving is all they needed. With just that mod Pirana set a lap time of 8:59.9, and that was while having to deal with one spot of slow traffic that was getting around a stricken car. According to Wikipedia, this puts them between a 2010 Range Rover Sport Supercharged and a 2007 Chevrolet Cobalt SS. Even though the team achieved its goal on its first attempt, the Ringbanana game isn't over – there's probably a suspension mod in the near future while the guys figure out just how quickly they can go. The video above does a good job of showing just how fun it can be driving a slow car fast.

2016 Mazda MX-5 Miata reveal to be livestreamed, feature Duran Duran

We're all hungry like the wolf to see the unveiling of the next-generation 2016 Mazda MX-5 Miata on September 3, but Mazda is seriously excited about taking the sheet of its latest droptop because it has 1980s New Wave act Duran Duran headlining the event. In case you can't make it to Monterey, CA, Tokyo or Barcelona to watch the reveal happen, the brand is also livestreaming it on YouTube starting at 6:00 PM PT (9:00 PM ET). The Miata is then showing its all-new face again during the broadcast of Fashion Rocks on CBS on September 9 at 9:00 PM ET.
Facts about the new MX-5 have remained elusive, but we saw its bare chassis at the 2014 New York show. The roadster was rumored to return to the classic oval grille from the earlier models and also shed a decent amount of weight over the current version, possibly around 300 pounds.
Don't worry about noting the big reveal in your calendars, though. Not only will Autoblog be in attendance in Monterey to hear Simon Le Bon belt out Rio, we will also publish another post linking to the livestream before the unveiling. In the meantime, scroll down to read Mazda's announcement and check out the link to the stream, which just shows a countdown at the moment.