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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda sketches Koeru concept ahead of Frankfurt show

Mazda is giving us an early peek at the Koeru concept set to debut at the Frankfurt motor show. With a name derived from the Japanese word for "exceed" or "go beyond," the model is the latest evolution in the company's long-lived Kodo design language. Sketches tend to distort a vehicle's actual proportions, and the perspective on this one appears to be playing some visual tricks. Some things can't be hidden so easily, though. The Koeru appears to wear a more sharply angled version of Mazda's shield-shaped grille, and the headlights evolve the look of the CX-3 with an even narrower squint. The steeply raked rear hatch provides a coupe-like roofline, but we wonder if the angle is this pronounced in real life. Reports from last year suggest that a new CX-9 is on the way in 2016, and we could be getting a preview with the Koeru. Mazda is also purportedly developing a CX-7 successor. We should get a better idea if this show car represents either of those future CUVs when we can see it in the metal in Germany. MAZDA TO UNVEIL NEW CROSSOVER CONCEPT IN FRANKFURT Mazda Koeru features a distinctly powerful rendition of the KODO design theme Japanese carmaker aims to further raise benchmark in competitive SUV segment Hiroshima / Leverkusen, 7 August 2015. In a world premiere at the 66th 2015 Frankfurt International Motor Show (IAA), Mazda will reveal the Mazda Koeru, a new crossover SUV concept that makes a bold statement in an increasingly popular and competitive segment. Koeru, Japanese for "exceed" or "go beyond", is a fitting name for Mazda's latest venture into the growing crossover SUV market, where the company is again looking to surpass existing standards and raise the bar for performance, efficiency and overall value. With its formidable KODO – Soul of Motion design, the Koeru expresses the power and vitality of a predator along with a unique level of refined dignity. The full line-up of Mazda's latest SKYACTIV Technology, meanwhile, ensures outstanding dynamic performance, fuel economy and safety with no compromise to Mazda's patented driving fun. The carmaker will also display its new-generation model line-up in Frankfurt. Highlights include an all-new Mazda MX-5 complete with accessories as well as several SKYACTIV powertrains. Mazda's press conference takes place at 13:45 (hall 9.0, B16) on 15 September, the first of two press days. The IAA is open to the public from 17-27 September.

Mazda Hazumi concept gets punchy, comes out of its corner early

The official images Mazda Hazumi concept, which previews the next-generation Mazda2, have leaked out from Chinese website Auto.sohu.com ahead of its debut at the 2014 Geneva Motor Show.
The subcompact, four-door hatchback shows off Mazda's Kodo design language in its smallest size yet. Hazumi means "bound" or "spring up" in Japanese, and it is meant to look like it is packed with energy. It is a very attractive little concept and hopefully points to a more stylish face for the next-generation Mazda2.
Mazda has not unveiled the full details about the concept yet, but in a previous release, it said for the car is using a 1.5-liter Skyactiv-D diesel engine. While Mazda has not officially said that the Hazumi shows the next Mazda2, it did say in its earlier release that it "points the way to the future" for the brand's small cars. Reading between the lines isn't too difficult, then.