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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

Mazda prices 2016 CX-3 from $20,840

Been eager to put your cash down on the hood of a new 2016 Mazda CX-3, but haven't known just how much to take out from the bank? You can call your branch manager now, because Mazda has released pricing details for its new subcompact crossover. The MSRP for the new CX-3 will start out at $20,840, including an $880 destination charge. (Alaskan buyers can expect to pay an extra $45 on top.) That's for the base-level Sport model with front-wheel drive. Tack on another $1,250 for all-wheel drive if you think you'll need the extra traction, but either way it'll be channeling 146 horsepower and just as much torque from a 2.0-liter inline-four through a six-speed automatic transmission. Step up to the Touring model and the retail price jumps up to $22,840 (with delivery), plus the same $1,250 for the AWD option. There's a Touring Technology package available for another $1,410 that includes moonroof, satellite radio, and cargo cover. Finally at the top of the line is the CX-3 Grand Touring for $25,870 (delivered), available with that same i-Activ all-wheel drive system, and an i-Activsense package that throws in an array of electronic conveniences and safety systems for another $1,920. So while you can get away with paying as little as $20,840 for the base model, a fully loaded CX-3 can run you as much as $29,040. Related Video: All-New 2016 Mazda CX-3 Subcompact Crossover MSRP[1] to start from $19,960 - Latest evolution of Mazda's signature KODO design comes embodied in crossover available with premium, class-exclusive features and class-leading fuel economy - IRVINE, Calif., July 16, 2015 /PRNewswire/ -- New vehicle segments don't come around often. So when Mazda had the opportunity to create its very own subcompact crossover to tackle the urban sprawl, as well as the road less-traveled, it did so the only way it would – with the fun-to-drive, stylish and upscale 2016 Mazda CX-3. 2016 Mazda CX-3 Subcompact Crossover Priced From $19,960 Nearing its mid-August expected on-sale date, Mazda North American Operations (MNAO) has released full pricing for its entry-level CUV offering, starting at an MSRP2 of $19,960 for the entry-level CX-3 Sport with front-wheel drive. As a $1,250 upgrade, buyers can select CX-3 Sport with Mazda's predictive i-ACTIV all-wheel drive that takes temperature, road conditions, steering-angle and weather into account, among other factors, to help optimize to which wheels engine power is routed for maximum performance and stability.

Britain's BBR already promising 2016 Mazda MX-5 Miata with 200+ horsepower

The 2016 Mazda MX-5 Miata is one of Autoblog's most anticipated cars to drive this year, and with good reason. Thanks to svelte, angular styling, the promise of less weight, the possibility of more power and all at a fairly affordable price, it represents pure, automotive enjoyment. Mazda is still not saying exactly how much power the new Miata's 2.0-liter Skyactiv four-cylinder engine will make, but that isn't keeping British tuner BBR from already working out how to squeeze even more ponies from the mill – potentially as much as 200 horsepower with natural aspiration. The company bought a Mazda3 for access to its 2.0-liter Skyactiv and went to work on it. "Our objective with the all-new MX-5 is to achieve the same 200 bhp output that we can easily enjoy with simple bolt-on components on the current 2.0-litre NC model, before building on further power upgrades using forced induction," said Neil McKay of BBR in the company's release. The 3's version of the engine is rated at 155 hp and 150 pound-feet of torque but is expected to be tuned for additional grunt for the droptop. Still, it gives BBR something to experiment with before the real thing is available. The tuner also got the opportunity to take a look at a pre-production 2016 Miata and is already developing "subtle bodywork alterations" for the upcoming convertible. You can get a taste for the company's plans with the rendering above. It sports tinted lights, a front lip spoiler, lower side sills and a tiny rear spoiler. Scroll down to read more about BBR's plans in the official announcement. BBR UNVEILS STUNNING 200 BHP ALL-NEW MAZDA MX-5 CONCEPT Despite deliveries not scheduled to begin until July, legendary Mazda performance tuner BBR is making great progress with both its visual concept and powertrain development for the all-new MX-5. "A program of detailed performance enhancements has already commenced at our Brackley base," says BBR's Neil Mckay, "thanks to our investment in a 2.0-litre Skyactiv powered Mazda 3. Our objective with the all-new MX-5 is to achieve the same 200 bhp output that we can easily enjoy with simple bolt-on components on the current 2.0-litre NC model, before building on further power upgrades using forced induction." Having viewed a pre-production version of the car BBR is also working hard on visual enhancements to add more presence to the svelte lines of the all-new MX-5.