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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Mazda MX-5 Miata goes Head 2 Head with Subaru BRZ

It's a battle that's been in the making for some time now: the Subaru BRZ versus the Mazda MX-5 Miata. And now that the new Miata has arrived – and in Club spec to boot – that's exactly what Motor Trend has lined up for its latest episode of Head 2 Head. Now before you go screaming that one's a coupe and the other a convertible, take a few commonalities into account. Roofs aside, both feature a 2.0-liter four mounted up front, driving the rear wheels through a six-speed manual transmission. Both are made by Japanese automakers and cost around $25-30k, give or take. Both produce around the same amount of torque, and while the Subaru may be more powerful, the Mazda's considerably lighter. To create a more even contest, then, you'd have to line a BRZ up against a Scion FR-S, or the MX-5 against the upcoming Fiat version of the same. Of course, being that close on paper doesn't mean that it's a draw. One has to come out on top. And after taking both along country roads and the Streets of Willow racing circuit, our friends at MT have picked one over the other. You'll want to watch the 22-minute video above (or at least skip ahead to the end) to see which came out on top, but if you're as enthused by a purist driver's car as we are, you'll enjoy every minute of it. News Source: Motor Trend via YouTube Mazda Subaru Convertible Coupe Economy Cars Performance Videos motor trend mazda mx-5 head 2 head

Mazda5 may not be long for this world

The concept behind building a smaller but still useful minivan like the Mazda5 always seemed like such a good idea. However, since the little people hauler's introduction, there has been the rise of the compact crossover in the US, which fulfills a similar niche for many buyers. The future is not looking good for the utilitarian Mazda. Autocar from the UK reports that company officials confirm the Mazda5 is being discontinued there, with no replacement planned. Autoblog reached out to Mazda North America, but the company would not verify future product changes in this region. Though, the model's cancellation would hardly be a surprise to follow in North America, as well. The minivan market is a tough place these days, and dealers tend to prefer more expensive models for their high margins. Even FCA US is abandoning the inexpensive portion of the segment for the next-gen Chrysler Town & Country. The Mazda5 isn't exactly a sales standout, either. Mazda sold 11,613 of them in all of 2014, which was a 16.4 percent drop from 13,884 in 2013. To compare to larger, more expensive minivans, Honda moved 122,738 units of the Odyssey last year, and Toyota did 124,502 examples of the Sienna. Related Video: Featured Gallery 2012 Mazda5 View 31 Photos News Source: AutocarImage Credit: Mazda Mazda Minivan/Van mazda5