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Next-gen Mazda2 designed for 'predominantly feminine' appeal

We can't ever think of a time we've heard anyone accuse the current Mazda2 of being too edgy, which makes reports of a softer design for the next-gen model a little surprising. Autocar reports that when the new 2 debuts next fall, it will have a "softer, more feminine appeal" than the current design.
This description lends a little more credibility to the Japanese magazine image we saw of the car back in July. Aside from Mazda's Kodo-inspired signature face, that picture did reveal softer lines, especially along the side of the car. This softened styling is to appeal to the car's target market, which Mazda's European design chief is reported to have called a "predominantly feminine customer base." Last we heard, though, Mazda might keep the next 2 out of the US due to slow sales.
The 2015 Mazda2 will reportedly ride on a shortened version of the platform used for the CX-5, but Autocar mentions that its platform could also be the basis of a new subcompact crossover - possibly to go up against vehicles like the Buick Encore and the upcoming Honda Fit-based crossover called the Vezel.

Range Rover Sport SVR, Mazda CX-3, this week's news | Autoblog Video Podcast #533

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Reese Counts. We'll talk about the latest news and discuss a couple of the cars we've had in the office, the Land Rover Range Rover Sport SVR and the Mazda CX-3. We also have a look behind the scenes of a video we shot in Iceland. And of course, we'll help choose a new vehicle for a listener in our "Spend My Money" segment. Autoblog Podcast #533 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown This week's news Land Rover Range Rover Sport SVR Mazda CX-3 Iceland behind-the-scenes look Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Podcasts Land Rover Mazda Crossover SUV mazda cx-3

Mazda CEO closes door on talk of RX sports car revival

Some rumors in the auto industry simply refuse to die. Over the last decade, a few of the strongest have focused on Japan. A few years ago, we could have explained away the constant whispering over a new Toyota Supra, Acura NSX or Mazda RX-7 as nostalgia for Japan's golden era of performance. Today, though is different.
We already have the Nissan GT-R, and, thanks to the Toyota FT-1 Concept, a Supra successor finally appears to be on the way. Acura will someday, allegedly, deliver on its promise to put the NSX on sale. So where does that leave the third member of the Japanese performance trio mentioned above? Well, um, it still isn't happening.
"We don't have that kind of vehicle in our future product plan," Mazda CEO Masamichi Kogai told Automotive News when asked about a successor to the rotary-powered RX line. "If you increase the number of segments, then the resources we can allocate to each will decline and that will prevent us from developing truly good products."