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Mazda builds 4-millionth Mazda3

To say that the Mazda3 is a vital product for Mazda would be one heck of an understatement. In fact, the model line accounts for about 30 percent of the manufacturer's sales. Fortunately for Mazda, they're selling well.
These days, the Japanese automaker is building the Mazda3 (known domestically as the Axela) in Japan, China, Thailand and, as of last month, in Mexico. The company's expanded global production capacity has helped Mazda reach four million units of the Mazda3 sold around the world since the first model was introduced over ten and a half years ago.
Over the course of that decade since its introduction in June 2003, Mazda has gone through three generations of Mazda3, the newest model benefiting from the company's Skyactiv technology and even encompassing a hybrid model in the Japanese Domestic Market.

2016 Mazda MX-5 Miata First Drive [w/video]

Hypothetically speaking, if you blindfolded me, put me in the car pictured above, and told me to hit the road, it would have taken me maybe two minutes to figure out that I was driving the 2016 Mazda MX-5 Miata. There are just certain facets about Miata driving that have been baked into every generation of Mazda's roadster, and it makes for a symbiotic relationship between car and driver that's truly unique. Sure, I could rattle off a list of cars that come close to offering the same sort of experience, but they just can't quite capture the same intrinsic Miata magic. Mazda knows its Miata is an incredibly special machine. Listening to the company's engineers and designers talk about the development of this fourth-generation ND model is fascinating. The attention to detail is astonishing, and every single person involved in the Miata program knows that the most important goal is to keep this car as true to its predecessors' ethos as possible. It cannot just be a great convertible, or even a great Mazda – it has to be a great MX-5 Miata. But the company did not just want to improve upon the third-generation NC Miata, which has been around since 2006. They wanted to tie the ND Miata's roots back to the original NA from 1989. Back in '89, the Miata was a less-powerful, 1.6-liter model with 115 horsepower and 100 pound-feet of torque. Mazda's team said they are proud of every version of the MX-5, but it's this specific, first-generation model that the company calls the "most right" – the most true to the idea of what a Miata ought to be. So that's why, before being allowed to attack the winding roads of the Spanish countryside in the 2016 MX-5, Mazda wanted me to spend some time with a cherry example of the original NA Miata: a Mariner Blue darling that, even with some 239,000 kilometers on its clock, still felt absolutely impeccable from behind the wheel. Light, responsive, and perfectly balanced, it was the original embodiment of the harmony between driver and car that Mazda wanted in every Miata. Mazda executives said they felt the first Miata was also the right size. So they chopped off three inches on the ND compared with the NC, and put it on a wheelbase that's been reduced by six-tenths of an inch. In fact, these dimensions mean the new Miata is more than two inches shorter in length than the original, and only two-tenths of an inch taller. In this day and age of ever-expanding waistlines and footprints, it's a remarkable achievement.

Tow truck driver hilariously bad at righting a flipped Mazda

Can rolling your car get any worse? The correct answer is yes, as this poor soul found out when he rolled his Mazda3 onto its side. Calling a tow truck might be a logical, post-rollover move, but in this case, it kind of made the situation worse.
We don't want to give away just what happened, so you'll need to scroll down and watch the video. A fair warning, though, it does contain a moment of colorful language towards the end, so watching it at work, with the volume up, might not be wise. Have a look below for the full video.