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2016 Mazda MX-5 Miata in motion for the first time

By now, you've already poured over the details (however few there may be) and images of the 2016 Mazda MX-5 Miata. For us enthusiasts, it's arguably the most important new car debut of the year, and for Mazda, it marks the 25th anniversary of its iconic roadster - something that's being celebrated all weekend long out in Monterey, CA.
Our resident Miata owner, Chris Paukert, is out in sunny California and just passed along this video, showing all four generations of the MX-5 in motion (slowly), on the road at Mazda Raceway Laguna Seca. This is the first time the 2016 MX-5 has been shown driving under its own power, and it will join a wealth of other roadsters as Mazda attempts to break the world record for most Miatas in one place at one time.
Have a look at the emailed-from-an-iPhone-quality video above, and then take a moment to read Paukert's own notes from the ND Miata's live showing earlier this week, here.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Fiat 124 Abarth Spider spied, may get Alfa 4C power

We've long been excited to see, hear, and drive the car that results from the in-process Fiat-Mazda partnership. The Italian brand has had access to the excellent 2016 Mazda MX-5 Miata on which to base its own roadster, and the fruits of that labor will soon ripen. Spied here is not only the ensuing Fiat 124, but a hotter Abarth tuned version of the spider. At least, that's what we're hoping. Our spy shooters indicated that the car seen here not only sounded more aggressive than 'standard' 124 mules seen previously, but that it also accelerated away from their long lenses with a smartness. The 124 Spider is already rumored to make use of the 1.4-liter turbo I4 that makes 160 horsepower in the Fiat 500 Abarth, and this version may have a still-more-powerful engine. Another tell about the added output are the quad tailpipes in place of the lesser car's set of two. There's no hard evidence to support exactly which engine might be under the 124's hood, however. It's possible that the 1.7-liter turbo from Alfa Romeo 4C could be in play – with its 237-hp output – as the 124 was originally going to wear an Alfa badge. If that were to happen, however, the Fiat would almost certainly get a dual-clutch transmission instead of the purer manual box. In any event, more details about the car will no doubt crop up closer to the expected reveal this fall. Related Video: