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Masamichi Kogai new Mazda president and CEO
Fri, 10 May 2013There's some executive rearranging going on in the top suite at Mazda Motor Corporation in Japan, with current CEO Takashi Yamanouchi telling reporters there "I'd like to hand over the work to younger people" now that the company has returned to profitability. Yamanouchi became CEO on November 19, 2008 of an independent Mazda that had to fight for its future in the immediate aftermath of the global financial crisis. What followed was four years of losses before finally getting back to black last year.
Masamichi Kogai (pictured) will be appointed the new president and CEO on June 25, pending approval at the company's annual general shareholders' meeting. Kogai assisted Seita Kanai with the production-efficiency initiative that Mazda called Mono Tsukuri Innovation, which worked to give export-dependent Mazda the best chance at profitability in spite of a rising yen. Kogai, lately in charge of production and purchasing, has been with the company since 1977 and worked in areas from R&D to logistics.
Kanai, who headed the Mono Tsukuri effort and was among the leadership on Skyactiv, will be promoted from executive vice president to vice chairman. Akira Marumoto will become executive VP of Mazda and assistant to new president Kogai. Yamanouchi will remain Chairman of the Board. There's a short press release below to make it official.
2016 Mazda CX-3 scores 29/35 mpg EPA ratings
Tue, Jun 9 2015Looking for a subcompact crossover that won't cost you too much at the pumps? Your best bet is now the new Mazda CX-3, according to fuel economy figures released by the EPA. Mazda's new baby crossover has been rated by the US government agency at 29 miles per gallon in the city, 35 on the highway, and 31 on the combined cycle. That's in front-drive spec, giving the CX-3 better fuel economy than anything else in its class (at least, that is, with an automatic transmission.) Option it with all-wheel drive and you'll take a slight penalty at 27 mpg in the city, 32 on the highway, and 29 combined. According to Mazda that still "makes it among the most fuel-efficient all-wheel-drive vehicles available in the US." Whichever drivetrain option you go for, the CX-3 packs a 2.0-liter inline-four with direct injection (Skyactiv-G in Mazda-speak) good for 146 horsepower and just as much torque, mated to a six-speed automatic transmission. The first examples will begin reaching American showrooms later this summer. Related Video: 2016 Mazda CX-3 Scores Class-Leading[1] EPA Fuel Economy Ratings - New Subcompact Mazda Crossover Has EPA-Estimated Fuel Economy of Up to 35 MPG Highway - IRVINE, Calif., June 8, 2015 /PRNewswire/ -- The all-new 2016 Mazda CX-3 subcompact crossover utility vehicle has been rated with an EPA-estimated fuel economy as high as 29 mpg city/35 mpg highway[2], which positions CX-3's fuel economy as class-leading1 among all 2015 and 2016 subcompact crossover utility vehicles. As Mazda's first foray into the quickly burgeoning subcompact crossover class of vehicles, CX-3 provides those seeking a purposeful, stylish and sporty vehicle option that bucks convention. CX-3 offers standard keyless ignition and backup camera, and is available with features that are unrivalled in its class like Mazda Radar Cruise Control, adaptive LED headlights and Mazda's signature driving experience. Front-wheel-drive models have EPA-estimated fuel economy of 29 mpg city/35 mpg highway/31 mpg combined, while models equipped with Mazda's predictive i-ACTIV AWD have EPA-estimated fuel economy of 27 mpg city/32 mpg highway/29 mpg combined. That makes it among the most-efficient all-wheel-drive vehicles available in the U.S. "SKYACTIV Technology means we don't have to compromise when it comes to performance, efficiency and fun-to-drive dynamics," said Jim O'Sullivan, president and CEO, Mazda North American Operations.
2014 Mazda3
Fri, 12 Jul 2013The Cure For The Common Corolla
I hate the Toyota Corolla. I'm not talking about the new 2014 model; I can't yet judge a car I haven't driven. I'm referring to the current, old-as-dirt sedan. As an appliance, I get why people buy it, but it represents everything that I, as a car enthusiast, dislike. I don't like looking at it, I don't like sitting in it, and I really don't like driving it. There is absolutely no amount of emotion dialed into any part of the Corolla experience and every other vehicle in the segment is a far better choice. But still, somehow, Toyota sells 'em like hotcakes.
Thankfully, there are a lot of people who agree with me. And for folks like us, companies like Mazda exist. This small Japanese automaker places emotion and driver involvement as its top priorities when creating new products, and mostly - especially in recent years - the end results have been great. The new CX-5 crossover is a doll, to say nothing of the rakish and lovely new Mazda6 that launched earlier this year. And let's not forget the Miata...