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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

Cars we're thankful we drove in 2019

We drove a lot of cars in 2019, and there's still a month to go. We drove them in our home office in Michigan, at our remote offices in Seattle, Portland, Ore., and Columbus, Ohio, and throughout the globe on myriad press launches. We could count them, but hey, that seems boastful.  Instead, we want to be thankful. Not only for the opportunity to do this wonderful task some might describe as a "job," but for the new, shiny cars that brighten our days (and most hopefully yours). We asked our fellow editors which car they were most thankful to drive in 2019 ... here are our answers. 2019 Hyundai Veloster N Performance Senior Editor Alex Kierstein Every once in a while a car comes along that changes the narrative on a company or its segment, and everyone scrambles to experience it for themselves. This year, for me, that car’s the Veloster N Performance, perhaps the most transformative car the companyÂ’s ever built. Everyone whoÂ’s driven it, here and elsewhere, says it captures all those intangibles that make great driving hatchbacks great. And IÂ’m thankful that I got a go in it before all of them left the fleet, because it does. It upends the segment long dominated by the GTI, a car that nails its brief. The N is rowdy and loud, sure, but it also has some of the most deftly tuned suspension IÂ’ve come across in a front driver. My advice: if youÂ’re in the market for something fun and unique, go test drive a Veloster N. I think youÂ’ll be thankful you did. 2019 Hyundai Veloster N View 47 Photos 2019 Audi E-Tron Senior Editor, Green, John Beltz Snyder IÂ’m pleased that I got to drive the Audi E-Tron. ThatÂ’s high praise for a year in which I also drove the stellar Jaguar I-Pace. The E-Tron, while not as sporty as the Jaguar, is excellently executed, and feels like a more refined, polished offering. ItÂ’s quick, whisper-quiet, comfortable, stylish inside and out, and incredibly sturdy. Some may lament that it doesnÂ’t do much to stand out from ICE vehicles, but I donÂ’t think it needs to. What it does need to do is win over the electro-skeptical, and I think Audi put its best foot forward with a crossover that can do just that, and more. So, yeah, not only am I thankful that I got to drive it, IÂ’m glad that itÂ’s compelling enough that itÂ’ll hopefully make potential customers feel the same. 2020 Audi E-Tron View 13 Photos 2013 Peugeot 508 West Coast Editor James Riswick My choice totally sucks.

Mazda Koeru concept forecasts next CX-9 in sleek form

Mazda rolled in to the Frankfurt Motor Show this year with the Koeru concept you see here. The showpiece is the latest embodiment of the Japanese brand's Kodo design language, applied with dramatic effect to a large crossover shape. Could this preview the next CX-9? The Koeru takes its name from the Japanese verb for "going beyond," and the reason is plain to see: though created by a mass-market brand, the concept could easily belong to an upscale marque like Infiniti (which offers a range of crossovers), Jaguar (which just revealed its first), or Maserati (which is preparing to get in on the action as well). It strikes us as aggressive as it is elegant, with taut lines and sporty details from the sharp lights to the muscular wheel arches. Few technical details as to what lies underneath it all were made available. And these show cars often lack working underpinnings to speak of anyway. But Mazda says that, beyond the styling, it optimized the aerodynamics over the upper body as well as underneath it to reduce turbulence and "enhance vehicle stability when driving at speed." It's also said to encompass the company's latest Skyactiv, i-Activesense, and Mazda Connect technologies. Which is all well and fine, but we're looking forward to seeing what innovations the company might incorporate if and when the Koeru (hopefully) transitions from concept to reality. In the meantime you can scope it out in the live and stock image galleries above and below. MAZDA KOERU The all-new crossover concept proposed by Mazda Mazda Motor Corporation is unveiling the all-new crossover concept Mazda KOERU for the world premiere at the Frankfurt Motor Show this year. The Mazda KOERU demonstrates Mazda's unique and daring interpretation of a crossover vehicle, proposed for the fast-growing crossover market. Featuring the full suite of Mazda's new-generation SKYACTIV technologies and designed under the KODO—Soul of Motion design language, the concept offers sporty yet delightfully refined styling and driving performance. The name "KOERU", which literally means "exceed" or "go beyond" in Japanese, comes from Mazda's aspiration to deliver value that goes well beyond the existing category norms and standards. As the latest incarnation of Mazda's new-generation products, the Mazda KOERU crossover concept offers styling that exudes power, vitality and a new level of polished refinement.