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Mazda previews new CX-9 ahead of LA debut

Mazda will unveil its new CX-9 crossover at the upcoming Los Angeles Auto Show. The teaser rendering above gives us an idea of what to expect. The CX-9 was launched nine years ago. And though it's undergone a series of updates along the way, it's due for replacement. Fortunately that's just what Mazda has in store. We saw that much ourselves in spy photos and videos of the upcoming new model undergoing testing, and the company whet our appetites with the reveal of the Koeru concept at the Frankfurt Motor Show just a couple of months ago. Judging by the rendering above, it would appear that the new CX-9 will draw heavily from that design study in its production form. Naturally some details will be changed along the road from show stand to showroom, including the usual suspects like the wheel size and wing mirrors. Most notable, however, is that while the Koeru concept incorporated five seats, the CX-9 is a seven-seater – and the new model is confirmed to keep that three-row setup. Beyond that, the new CX-9 is set to apply the latest evolution of the company's Kodo design language – as seen on the aforementioned Koeru and sleek RX-Vision concepts – to a larger form. It also promises to feature Mazda's latest Skyactiv technologies to keep it up with the times. For more than that, however, we'll have to wait – but not too long, as the vehicle is set to debut mere weeks from now at the LA show. Mazda to Unveil All-New CX-9 Three-Row Midsize Crossover SUV at Los Angeles Auto Show HIROSHIMA, Japan, Nov. 4, 2015 /PRNewswire/ -- Mazda Motor Corporation announced today it will premiere the all-new Mazda CX-9 three-row midsize crossover SUV at the 2015 Los Angeles Auto Show, which runs from November 20 to 29. Fully incorporating the latest SKYACTIV technologies and KODO—Soul of Motion design, the all-new CX-9 is a high-end model of Mazda's new-generation lineup. The all-new CX-9 builds on the feeling of life imbued by KODO and moves toward a more premium design execution that befits a three-row midsize crossover SUV.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Miata is always the answer, but not always the best one

The Mazda MX-5 Miata is a surprisingly versatile car. Not only is it hilariously fun on back roads and closed courses, it can also be a decent daily driver thanks to its solid gas mileage and usable trunk. But, it doesn't excel in every driving situation. Specifically long trips at high speeds, and those involving canine companions. This weekend, I did a roughly 500-mile round trip to my parents' home in Indiana to pick up my recently adopted dog. The trip was 90-percent highways, and I heard every single mile. Our MX-5 Miata Club has the minimally insulated top also found on the base level trim, and at highway speeds the wind and road noise fills the cabin with a loud, steady roar. This likely won't be a problem for fans of white noise, and it can be overcome by the stereo. However, over a few hundred miles, it starts to get old. The suspension, while superb for carving corners, also gets tiresome. On rough Rust Belt highways, it would become a bit overwhelmed, and the whole car would shiver and shake. On the plus side, nothing squeaked, rattled, or fell off in these instances. There are a few other quirks that show up on long trips. The small pedal box and floor-mounted throttle means that there isn't a particularly comfortable place to rest your right foot when the cruise control is set. Neither the door nor the center console have much padding either, so leaning your knees against them for long periods of time isn't advisable. The good news is that the seat itself was surprisingly comfortable, and never once was I feeling any back pain. Plus, when not using the cruise control, the seating position is great, allowing me to stretch out and relax. When I picked up my four-legged compatriot (a 7-year-old mix of unknown breeds named Ruby, pictured above), things became a tad tight. Standing up, she thoroughly filled the passenger compartment. For reference, she's a little over 50 pounds and stands a little more than 2 feet tall. Much bigger dogs, like my family's coonhound and German shepherd mix, won't really fit. This also made her prone to nearly face-planting on the dashboard anytime the car slowed down. She eventually figured out that simply curling up on the seat bottom was the best choice, and then slept for most of the trip. So it worked out, but I think I may have found the limit of a Miata's dog capacity. Would any of this make me want a Miata less? Certainly not. That is if I had a second car.