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Las Vegas reporter makes literal street food

A reporter in the American Southwest did a test to see just how hot it was this week, and received her just deserts. With a promised high of 115 degrees in the Las Vegas Valley on June 20, Caitlin Lilly and Kira Terry of the Las Vegas Review-Journal decided to find out if they could bake cookies and cook breakfast using just the ambient heat of the day and some handy flat surfaces. First, the pair attempted to bake a couple dozen pre-mixed cookies on the dashboard of a Mazda. Starting around 1:00 pm, they left the cookies on a sheet tray propped up beneath the car's un-tinted windows. By 5:00 pm the cookies were done and, according to various R-J staffers, quite delicious. While the cookies were baking, they decided to make themselves something a little more substantial, something to justify the desert they had baking in the Mazda. They found a nice patch of parking lot and tried to fry an egg, some bacon, and a handful of shrimp. The shrimp cooked quickly, as shrimp are wont to do, but after 20 minutes the bacon only browned at the edges while staying raw in the middle. The egg remained uncooked, unfortunately, since even the hottest asphalt isn't hot enough to actually fry an egg. Record high temperatures are baking the American Southwest and Southern California as the region suffers the effects of a weather phenomenon called a " heat dome." Highs of over 100 degrees were reported throughout SoCal, Arizona, and Nevada, which is surprising for mid-June. The threat of wildfires is already astronomical, and people are suffering from heat-related illnesses. Recent Video:

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

2016 Mazda CX-9 caught on video

We already know from earlier spy shots that the second-generation Mazda CX-9 is advancing in development, but here's an opportunity to actually see the crossover on the road. The video shows the CX-9's rear, but wait 50 seconds for a good look at it in profile and from the front. The CX-9 is no longer wearing the same camouflage from the last spy photos, but this time it has more cladding to hide the lines. Even with the obfuscation, you can still get a sense of the general shape. The CUV largely looks like a stretched version of the CX-5, which is a great place to start. Rumors suggest the new CX-9 will debut in November at the 2015 Los Angeles Auto Show and to launch in 2016 for the 2017 model year. Power is tipped to come from a turbocharged, 2.5-liter Skyactiv four-cylinder, and all-wheel drive is expected to be available. Related Video: