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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Car Club USA: Miatas at Mazda Raceway Laguna Seca

The Mazda MX-5 Miata is a very popular car for weekend warriors looking for the thrill of automotive racing in an affordable package. These iconic, rear-wheel-drive roadsters are lauded by enthusiasts for their driving dynamics, reasonable price, and plethora of available parts. That's why the annual Miatas at Mazda Raceway Laguna Seca track event draws such a diverse cross section of drivers from allover the country. But, still, some types of drivers are more well-represented than others. "I usually am the only female signed up for the high-performance driving," said Carolyn Kulaja of Gila Monster Racing. "The car doesn't care the gender of the person driving." For Carolyn, racing Miatas is a passion that developed later in life, but she's not slowing down anytime soon. "My first racecar was car number 57, which was my age when I started racing," said Carolyn. "The 88 I decided was going to be my age when I quit racing." Young competitor Kyle Koh of Infotech Motorsports has his own reasons for racing. "Driving has changed my life in a major way," said Kyle. "It took me out of a depression." Kyle's first competitive fire was directed toward football, but after breaking his back during his sophomore year of high school, he had to find another outlet. "Kyle came to me one day and he decided that he wanted a project car," explained Kyle's father and racing partner Larry Koh. "Because the Miata community is so friendly to begin with, it becomes a big family." How will Carolyn and Kyle fare through Laguna Seca's infamous corkscrew? Find out on this episode of Car Club USA. Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog.

2014 Mazda3

The Cure For The Common Corolla
I hate the Toyota Corolla. I'm not talking about the new 2014 model; I can't yet judge a car I haven't driven. I'm referring to the current, old-as-dirt sedan. As an appliance, I get why people buy it, but it represents everything that I, as a car enthusiast, dislike. I don't like looking at it, I don't like sitting in it, and I really don't like driving it. There is absolutely no amount of emotion dialed into any part of the Corolla experience and every other vehicle in the segment is a far better choice. But still, somehow, Toyota sells 'em like hotcakes.
Thankfully, there are a lot of people who agree with me. And for folks like us, companies like Mazda exist. This small Japanese automaker places emotion and driver involvement as its top priorities when creating new products, and mostly - especially in recent years - the end results have been great. The new CX-5 crossover is a doll, to say nothing of the rakish and lovely new Mazda6 that launched earlier this year. And let's not forget the Miata...