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Auto blog

The Mazda MX-5 Miata and saving a marriage

I've had the privilege of knowing Zach Bowman – former Autoblog scribe, now penning great things over at Road & Track – for nearly a decade. We met at the Detroit Auto Show when we were both relatively new to the business, and joked about how someday, we'd work together and eventually conquer the world as big shots in the industry (we're still figuring that last part out, by the way). Thus, I was thrilled when Zach joined Autoblog in 2010, just a couple of months after I was hired, and was equally saddened when I learned he'd be leaving us. Zach is someone I'm proud to call a colleague – nay, a friend – and I've enjoyed the voice he's brought to this line of work. I tell you this on a personal level because Zach has just published what you could arguably consider his most heartfelt piece of automotive work to date. It's a charming, emotional story about his relationship with his wife, and how they, like so many young couples, learned to make marriage work through the many ups and downs found in any solid relationship. I call this "automotive work" because Zach intertwines this tale into a story about driving his 2006 Mazda MX-5 Miata across the country, his wife by his side, learning about love and life from the cockpit of a two-seat roadster. I can honestly say it's one of the best things I've read in a long while. Rather than continue to wax poetic about Zach's latest piece, I'll let his own words speak for themselves. Head over to Road & Track to read the full piece.

Mazda begins building Mazda3 in Mexico for US

With fluctuations in international currencies and rising shipping costs to take into account, foreign automakers can't get away with building cars overseas and selling them in North America as easily as they used to. Particularly with inexpensive mainstream models. And given the benefits of cheaper labor and free trade under NAFTA, many have opted to assemble their cars for the North American market in Mexico. That's why the likes of Toyota, Mercedes and BMW have all opened plants in Mexico. And now Mazda has followed suit.
Ground was initially broken for Mazda de Mexico Vehicle Operations at Salamanca in the state of Gunajuato back in 2011, but production has just now gotten under way. The first vehicle to roll off the line? A Mazda3 sedan destined for the United States. Soon, the plant will begin production of the next Mazda2 as well, selling it alongside its larger counterpart across the Americas and in Europe as production expands to 230,000 units annually. For more information, see the official press release below.

Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.