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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

The Mazda MX-5 Miata is truly a four-season sports car

For all intents and purposes, the Mazda MX-5 Miata is a product of California. I know it says Hiroshima on the shipping container, but the car belongs to the Golden State as it was dreamt up in Irvine and honed its driving skills on the roads near Santa Barbara. And logic would dictate the Miata would be useless in any situation other than direct sunlight. That's what drivers from other states would think, anyway. It's the time of year when those of us from the west coast fly out to places where it's snowy and icy and everyone laughs at us because the cold and white stuff essentially shuts us down. Make fun of Californians driving in the rain or freaking out when the outside temperature dips below 55 degrees. What can we say, we're just out of our element. Perhaps, then, it's surprising the Miata handles snow a lot better than I do. I found this out when Mazda sent me to Crested Butte, CO, for a little fun on a frozen track. Yes, there was a lot of sideways action, but it had more to do with the two California residents inside than with the car. The company really invited journalists to Colorado to get an idea of how its all-wheel-drive crossovers perform when things get snowy and icy. But the real show was watching how we navigated the autocross course they set up for the rear-drive Miatas that Mazda brought along. The Miata had a good heater, but it was my laughter caused by immense admiration that kept me from freezing my fingers off. Armed with a set of Bridgestone Blizzak winter tires, the Miata performs just about how you'd expect it to – if you're light on the gas and quick with the steering and have a good amount of patience in you. It all works well if you're a pro driver, less so if you're not a frequent track visitor, regardless of the weather. But fortunately we were using the fourth-generation Miata, which has to be the most forgiving sports car ever. On pavement, it behaves like a compact hatchback. Put it in sixth and it's relaxed and compliant, with a ride that doesn't beat you up and an engine that knows when you just want to get where you need to go. Provoke it, however, and it rewards you with predictable responses from the controls. It does the same thing on ice, if you have a firm grasp on how a car responds to the frozen stuff. Starts are tricky, even in second gear, if you underestimate the power from the 2.0-liter four.

Dealers think Mazda's new Mexico plant will increase Mazda3 sales by 20%

Mazda3 sales in the US were down about 15 percent last year to a total of 104,713 units. According to a report from Automotive News, though, the slowdown in sales has been due more to production constraints than demand.
Good news for Mazda dealers, then, that a new plant in Salamanca, Mexico has just come online. Tom Carey, chairman of Mazda's national dealer council, told AN, "We're going to be in good shape because of that Mexico inventory." If estimates prove accurate, sales of the Mazda3 will increase by about 20 percent when the new plant begins production this month.
If those lofty projections come to pass, Mazda will reportedly be on track to exceed 300,000 total sales in the US in 2014, which would represent the brand's highest figures since its 375,000-unit peak in 1994. The brand hopes to sell more than 400,000 vehicles in the US by 2016, and with well-received products like the latest 3 and Mazda6 sedan, such expectations seem quite possible.