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Super-rare Mazda MX-5 Miata coupe pops up for sale

It's somehow fascinating that one of the most interesting developments of Mazda's MX-5 Miata roadster is the one that isn't a roadster at all. Unlike the NC and ND generations with retractable power hardtops, the second-generation NB Miata got a special coupe version with a fixed roof, done in the style of the first-generation coupe concept. We're talking very limited production numbers: just 179 of these NB coupes were made, and they were all Japanese-market models, so it's not often that one comes up for sale. Except now. Itself even more of a limited-edition car, this sportier Type S version residing in Hong Kong and advertised on Pistonheads is one of just 63 made. It's right-hand-drive, as both its Japanese market origins and Hong Kong regulations dictate, and out of the available engine variations it comes with the 1840cc unit and a six-speed manual gearbox. What's more, despite its low 30,000 miles, the 2004 fixed-roof Miata is said to be fully overhauled and restored to as-new condition. We can't imagine those coupe-specific parts such as glass and trim are easy to source, so with these extremely rare cars it's probably best to go with the best condition example you can find, if you can find one to begin with. Rust hits all old Miatas at some point. With that backdrop, the GBP30,000 ($38,700) asking price doesn't seem all that unreasonable. With the Miata's enormous enthusiast base, there are now aftermarket solutions that imitate the flowing lines of the rare factory coupe, but they do lack the strengthening that Mazda's specialty skunkworks shop put in these — and the body-stiffening roof adds a mere 22 pounds to the car's dainty overall weight. For some lucky Miata hobbyist, this particular red coupe might be the crown jewel of their roadster collection. Related Video:

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Mazda CX-5 diesels get discounts up to $10,000 off MSRP

When Mazda positioned its long-awaited and oft-delayed CX-5 diesel crossover as the “premium” option in the CX-5 trim structure, we were skeptical. After driving one last fall with a $42,045 sticker price, our eyebrows furrowed even deeper. Today, to nobodyÂ’s surprise, Mazda dealers are slapping massive discounts on the Skyactiv-D. CarsDirect initially reported on the discounts, pointing out that some dealers are slashing prices by $10,000. We took a spin through Autotrader to see what was out there, and the results were shocking. There were pages of CX-5 diesels with prices in the low-to-mid $30,000 range. We asked Mazda what kind of incentives it was currently offering on the 2019 CX-5 diesel. Since December, Mazda has offered a $5,000 cash rebate, alongside a 2.9 percent APR for 60 months. However, the other several thousand dollars worth of discounts weÂ’re seeing listed — as much as $5,000 more — are not being accounted for by Mazda.  Just as CarsDirect found, the largest discounts we could find on the web are for a cool $10,000, bringing the price down to $32,045. At that price, youÂ’re looking at a 23.8 percent discount. ThatÂ’s a discount of nearly a quarter(!) of the carÂ’s original asking price. We thought the Skyactiv-D was overpriced originally, but at this price, weÂ’d strongly consider it as the CX-5 to buy. Since the diesel is only offered in the top-of-the-line Signature trim, it has every gizmo and gadget Mazda offers in addition to the most premium interior materials. ItÂ’s also offered in all-wheel drive only, leaving every box with a checkmark in it.  Compared to the gas-engined CX-5 Signature that starts at $38,100 for the 2020 model year, these diesels are a steal. In fact, this price hierarchy makes a lot more sense than the way Mazda had it organized in the first place. The more powerful 2.5-liter turbocharged four-cylinder in the gas-engined Signature can easily be marketed as the most “premium” option in the CX-5 lineup since itÂ’s the fastest and most enjoyable to drive. Moving the slower diesel with the same equipment below it on the food chain sounds like the right move to us. At around $33,000-$35,000, the diesel isnÂ’t such a bad buy anymore. Fuel economy still isnÂ’t where weÂ’d like it to be, but as we opined in our First Drive review, itÂ’s still a wonderfully pleasant car to drive. Related Video: