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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Mazda3 successor due in dealers this fall

Following exciting new models like the 2013 CX-5 and 2014 Mazda6, Mazda is getting ready to introduce the next generation of its high-volume compact, the Mazda3. After talking to several of Mazda's dealers, Automotive News is reporting that the automaker is planning to introduce its new compact this fall, which is earlier than what was originally reported.
Aside from what we've seen in recent spy shots and what appeared to be a full-scale design mockup back in October, there is little information about the third-generation 3, but we can see that the car will get plenty of cues from Mazda's stylish Kodo design language, and we expect even more technologies from the company's SkyActiv efficiency program to come to bear. AN says that Mazda is hoping to top 300,000 sales this year in the US, and the sooner Mazda can replace the current aging 3, the better chances it has at reaching that goal.

Takata airbag recall spreads to China with 42k Mazda sedans

The scope of the problem with the faulty airbag inflators from Takata continues to broaden and is now reaching China, as well. Mazda is recalling 42,732 Mazda6 units there, produced by its local joint venture partner China FAW Car Company, to replace the front passenger airbags. It comes as part of Mazda's recall of nearly 160,000 vehicles worldwide, including about 34,600 in the US, according to Reuters.
This is the same problem that caused seven automakers in the US to recall an estimated 2.1 million vehicles in late June. The airbag inflators can potentially explode instead of deploying the airbag, which hampers the bag's inflation. In some cases occupants are also hit by the metal shrapnel, which can cause further injuries. In the US, Mazda is repairing the 2003-2007 Mazda6 (pictured above), 2006-2007 Mazdaspeed6, 2004 MPV and 2004-2008 RX-8 originally sold in or currently registered in Florida, Puerto Rico, and Hawaii.
This is hardly the first instance of this issue. Since 2001, there have been 20 recalls tied to the exploding airbags supplied by Takata. The problem is possibly linked to the propellant in the inflators, but there's no conclusive evidence of that yet. Most of the automakers in the US limited the most recent recalls only to a few humid states because moisture potentially exacerbated the problem.