2014 Mazda Mazda3 S Grand Touring on 2040-cars

Auto blog

A tough choice: 2017 Honda CR-V vs. 2017 Mazda CX-5

One has to feel for the typical new-car buyer. The one not reading Autoblog and the one who recognizes a V8 as vegetable juice. For them, picking between compact crossovers must seem like choosing between various identically sized cardboard boxes. Which one do you want? "Ah, I'll take the one with the best deal." Except, with the 2017 Honda CR-V and now the 2017 Mazda CX-5, Joe P. Everyman has a chance to choose between two vehicles that are quite clearly different, yet also clearly leaders in what they do. Everything else seems like alternatives based on price or perhaps off-road readiness (Jeeps Compass and Cherokee, perhaps a Subaru Forester). As scheduling would have it, a 2017 CR-V Touring just happened to be sitting in my garage the week I was set to drive the new CX-5 Grand Touring in San Diego. This isn't a complete, scientifically enacted comparison test, but there was enough drive time in close succession on the same roads and with similar price tags to draw conclusions. At its simplest, the CX-5 is the best choice for the driver while the CR-V is the best choice for everyone else aboard. That's not to say they are myopic in those classifications – the CX-5 could still ably handle family duty, while the CR-V is impressively well-rounded to drive in a way that shouldn't turn off those seeking some driving involvement. However, each has a clear focus that sets it down a different path toward different target buyers. Let's start with the newer kid on the block from Mazda. It is best suited for the person whose life changes have dictated the switch from an agile car to some sort of family hauler. Its spot-on steering and throttle response evoke Porsche, while the six-speed automatic transmission favors performance over fuel economy (while still getting really good fuel economy). Those dynamic elements, plus a carefully crafted, ideal driving position should make the CX-5 feel "just right" for those used to more sporting, non-family-oriented transport. Inside, the latest CX-5 boasts a handsome, upscale design with materials to match. Aesthetically, to these eyes at least, it's the best of a crowded bunch. Quality-wise, only the also-impressive CR-V would seem to come close. Along with the slick new exterior, the cabin conveys the more premium vibe that Mazda was shooting for with the new CX-5 – it also makes a more emotional connection than the typical cardboard box on wheels.

The Miata is always the answer, but which one is the answer for you?

If you follow along with our long-term vehicles, you know that we had a 2016 Miata Club in the fleet. It's a Miata that had every sporty bit available installed, but there are other ways to spec out an MX-5. Just recently, we had the chance to sample the other end of the MX-5 spectrum, the Miata RF Grand Touring. While they're cut from the same sheetmetal, they're surprisingly different cars. So we thought we'd put together a little guide to help you figure out what bodystyle and trim level of Miata is right for you. How do you like the wind in your hair? If you're someone who loves soaking up the sun and having the wind blow through your hair, or lack thereof, there's no replacement for the soft-top Miata. The manual folding mechanism will get you out into the fresh air faster than virtually any other convertible, and it will go back up just as easily when the rain comes. Raising and lowering it is quick and easy, and can be done with one hand from the driver's seat. And with the top down, you'll be greeted by breeze from virtually every direction, and an airy, unencumbered feeling that only comes with a full convertible. However, if you prefer to keep your hair in place and just get some sun, the RF is the better choice. The retractable targa top still descends and reemerges quickly, taking just 13 seconds either way. Keeping the windows up with the targa stowed will allow in plenty of sun, but will keep wind to a minimum. But when the windows drop, you'll still get a healthy dose of airflow. It still doesn't feel as open as the soft top, though, since you'll be able to catch the fastback pillar out of the corner of your eye. But if you value protection over airflow, that won't be an issue. View 11 Photos Does your Miata need to be a daily driver and occasional road tripper? While many Miatas will be weekend toys, one of the appealing things about them is that they're reliable enough and have just enough cargo space that they can serve as an everyday vehicle. For people who want to use a Miata as a daily commuter, and even take it on road trips, we would recommend an RF with the Grand Touring trim, as seen above. Although it still isn't a quiet car in the grand scheme of things, the RF's solid top makes it more livable for highway stints both short and long. The Grand Touring trim comes recommended for these purposes for a couple of reasons. Foremost is the more forgiving suspension shared between it and the base-level Sport.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.