2014 Mazda Mazda3 I Sport on 2040-cars

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First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.

Infiniti QX60 AWD vs. Mazda CX-9 Signature

In certain ZIP codes around Dallas, Chevy's Suburban remains the Official SUV of Texas, but Infiniti's QX60 could be the Official Crossover. The Pathfinder-based three-row is everywhere. And while its popularity is based on transporting kids and their stuff, the QX60 is a more urban Suburban. Mazda's CX-9 is not as ubiquitous as the QX60 in McMansion driveways, but it has been making inroads into the near-luxury segment with its near-luxury spec. The CX-9's second generation has obviously upscale intent, in the sheetmetal and throughout the top-line Signature interior. And the prices of these two cars are surprisingly close. INFINITI QX60 AWD: The sheetmetal differentiating Infiniti's QX60 from its volume-oriented Nissan donor is attractive. The changes are subtle, and in profile the Pathfinder and Infiniti are almost identical, but the eye is drawn to the differences in the grille and D-pillar. The Infiniti has a luxury vibe with a more athletic stance. The QX60's interior surfaces seem upscale, but if you want wood it will cost you. In "building our own" and opting for graphite leather with maple trim, the wood requires another $12,000(!) of mandatory packages, including Infiniti's Premium and Premium Plus packages ($1,800 and $2,900, respectively) and $7,300 of Deluxe Tech. So, wood? We wouldn't. But if you do, know the QX60 won't match the larger QX80 in presence or passion, but it is certainly something beyond a rebadged Pathfinder. For you and your passengers, there is 156 cubic feet of interior room; with the second and third rows folded, you can accommodate 76 cubic feet of cargo. Like in most crossovers, that third row is best used by young kids, but taking six adults to lunch won't require too much gymnastics – or chiropractics. On the road, the QX60 is known more for comfort than composure; this isn't an old Buick, but neither is it a BMW. Nissan's 3.5 liter V6 produces generous power (295 horsepower and 270 pound-feet of torque), but it's transmitted to either the front wheels or all wheels via a CVT (continuously variable transmission). Nissan has tried to mitigate the quirkiness, but it's a CVT all the same. At a well-equipped base of $44,000, we like the QX60. But start adding options, and you can approach $60,000, which is real money even in the better ZIP codes. MAZDA CX-9 SIGNATURE: This, ladies and gentlemen, is dramatic. Mazda has absolutely nailed it. Using Mazda's KODO design language on a large platform could have gone wrong.

Mazda engineers urging execs for more RWD models

According to Edmunds, Mazda engineers are pressuring the company to create more rear-wheel-drive models, in an effort to better differentiate itself from its rivals. This push is reportedly coming from middle and senior engineers within the company, and these folks at Mazda believe this rear-drive strategy would allow the automaker to produce more distinctive, fun to drive cars. Mazda discontinued the rear-drive (and rotary-engined) RX-8 a few years ago, leaving the MX-5 Miata as the company's only RWD offering.
As enthusiasts, we're fully on board with Mazda offering more rear-drive cars, but unsurprisingly, the company's top management isn't exactly keen on the idea - and with good reason. First and foremost, the cost associated with redesigning fresh architecture for new models would be very high, and considering the fact that Mazda hasn't exactly been raking in the dough lately, an expensive new venture like this doesn't make a whole lot of sense. What's more, Mazda's latest front-drive models - the Mazda3, Mazda6 and CX-5 - have been very well-received, and are helping the company gain sales momentum.
But that doesn't mean there aren't other options. Edmunds reminds us that Mazda is already partnering with Alfa Romeo on the next-generation Miata, and if this collaboration is successful, perhaps the relationship could bear additional fruit. After all, Alfa Romeo is said to be working on returning to its rear-wheel-drive roots, so Mazda's engineers might be able to make a case for more RWD goodness after all.