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A case for the Eclipse Cross | Autoblog Podcast #508

On this week's podcast, Mike Austin joins David Gluckman to new cars they're driving and supercars that have just dropped. Mike also stands up for the Mitsubishi Eclipse Cross in the face of some negativity, and the episode wraps up with the traditional doling out of Spend My Money buying advice. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #508 Topics and stories we mention Our long-term Mazda Miata Honda Civic Hatchback Jeep Cherokee Trailhawk Mitsubishi Eclipse Cross Geneva Motor Show coverage Used cars! Rundown Intro - 00:00 What we're driving - 02:15 Eclipse Cross and Geneva Show recap - 16:45 Spend My Money - 43:58 Total Duration: 56:27 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Geneva Motor Show Honda Jeep Mazda Mitsubishi 2017 Geneva Motor Show honda civic hatchback mitsubishi eclipse cross

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Mazda recalls Takata airbags in B-Series

The Basics: Mazda will recall 19,000 examples of the 2004–2006 B-Series pickup. The Problem: The pickups contain Takata-sourced driver's side airbag inflators that could rupture in a crash. The spray of metal shrapnel could injure or even kill occupants. Injuries/Deaths: None reported in the Mazda pickups. However, a rupturing airbag inflator killed the driver in a Ford Ranger, which is identical to the B-Series. The Fix: Mazda will replace the driver's side inflator. If You Own One: Mazda plans to notify affected owners as soon as dealers have the replacement parts. More Information: Mazda already recalled 442,266 driver's side Takata inflators and 416,475 of them on the passenger's side. The affected models included the 2003-2008 Mazda6, 2004-2006 B-Series, 2006-2007 Mazdaspeed6, 2004-2008 RX-8, and some examples of the 2004 MPV. Ford also issued an expanded safety campaign for 391,394 examples of the 2004-2006 Ranger. Related Video: Mazda Announces Recall On B-Series Vehicles With Takata Driver-Side Frontal Airbag Inflators WASHINGTON, DC (February 1, 2016) – Mazda has decided to recall all 2004–2006 model year B-Series Trucks with Takata driver-side frontal air bag inflators. Approximately 19,000 vehicles are affected in the U.S., Puerto Rico and Saipan. There have been no reports of accidents or injuries on the Mazda-badged vehicles subject to this recall. Model Year 2007-2009 B-Series Trucks with Takata passenger-side frontal air bag inflators are part of a previous recall. Approximately 19,000 vehicles are affected in the U.S., Puerto Rico and Saipan. Below is a summary of Mazda models with a passenger- and/or driver-side front Takata air bag inflators currently being recalled. Total Number of Driver's frontal air bag inflator - 442,266 Total Number of Passenger's frontal air bag inflator - 416,475 2003-2008 Mazda6 2004-2006 B-Series 2006-2007 Mazdaspeed6 2004-2008 RX-8 (All Driver-side / Certain Passenger-side) 2004 MPV (Certain Vins only. Click here to see if your vehicle is included.) Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.