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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Bauer Catfish is a Miata-based trackstar in the making [w/videos]

We're not trying to make a joke here. The creation you see above really is called the Bauer Catfish, and while the name is about as attractive as your average bottom feeder, the car itself is built on a sexy notion. Take the mechanical bits of one 1990-2005 Mazda MX-5 Miata, add in a tube chassis for as little weight as possible, complete with some custom body work and go forth. Bauer says the finished product weighs in at just 1,550 pounds, and the company will be happy to pull the stock four-cylinder to drop in a healthy General Motors LS V8.
The pre-production prototype shown above competed in last year's 25 Hours of Thunderhill, finished the race and earned a spot on the podium in the "anything goes for sports racers" ESR class. Very cool.
If you're looking for a dedicated track car, it may not get any better than this for the money. Expect to pay around $13,900 depending on options, plus the cost of your donor Miata. That's a good sight cheaper than a used Chevy Corvette Z06 and likely to be quite a bit more fun. After you're done watching it in action in the brief videos below, check it out over at Bauer Ltd.

2017 Mazda CX-9 offers three rows of turbocharged style in LA

With the introduction of the second-generation Mazda CX-9 at the Los Angeles Auto Show, the Japanese brand now has a stylish, modern crossover to fit just about any buyer's size requirements. And it's more than just a pretty face, thanks to a new 2.5-liter turbocharged engine under the hood. The latest CX-9 has all the styling traits of a modern Mazda with its shield-like grille and narrow headlights. The design execution lacks some of the curvaceous lines of models like the Mazda3, but the CUV gains a tougher look thanks to extra embellishment around its fenders. The interior looks equally attractive with brown Nappa leather and a combination of black and metallic trim. The CX-9 also introduces Mazda's Skyactiv-G 2.5T turbocharged four-cylinder that makes 250 horsepower and 310 pound-feet of torque. Power gets to the road via a six-speed automatic gearbox, and the CUV is available with the company's i-Activ all-wheel-drive system. Customers can also order an array of assistance tech, including adaptive cruise control, lane-keep assist, blind spot monitoring, and more. The CX-9 arrives this spring, but you can get a good look now in the gallery from LA. Related Video: All-New Mazda CX-9 Three-Row Crossover Debuts at 2015 Los Angeles Auto Show - CX-9 offers elevated experience with innovative technologies, new SKYACTIV-G 2.5T engine and premium, authentic materials - When the Mazda CX-9 made its world debut back in 2006, it was an epiphany: A midsize three-row crossover SUV that defied the conventional design cues and cumbersome driving experience expected of vehicles in its class. Despite being a large vehicle, CX-9 is, after all, still a Mazda. CX-9 quickly captivated the automotive industry, winning numerous accolades. Now comes the encore: the latest, grandest expression of KODO—Soul of Motion design yet and the high-end model of Mazda's new-generation lineup. Its cachet is elevated with a proud front fascia that cascades into crisp lines that flow to the rear. Its interior is nothing short of breathtaking, with available Auburn-colored Nappa leather, Japanese rosewood and aluminum. The focus was on authenticity; an experience rather than simply another commodity conveyance. With the new CX-9, engineers sought to instill driving dynamics befitting of a Mazda—agile handling, tight steering and a responsive, controllable powertrain. To do this, they found smart solutions to keep CX-9's structure light, yet rigid, with SKYACTIV Technology.