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Mazda doubles down with a pair of Threes

Looking to appeal to the compact tuner crowd, Mazda brought two different flavors of its 2014 Mazda3 to the SEMA Show in Las Vegas this week. The Club Sport 3 Concept hatchback (above) has more of a racing vibe to it, while the Vector 3 Concept sedan (right) looks to inject a little extra fashion into the all-new Mazda3.
Hotting up the 3, Mazda stuck with the stock 2.5-liter engine on the Club Sport 3 Concept but added a limited-slip differential and six-speed manual gearbox, the latter of which was lifted from the CX-5 crossover. Other upgrades include coil-over shocks, a performance exhaust, Brembo brakes and an aero body kit - the latter of which will be offered to buyers at a later date.
While the Vector 3 Concept does get some performance bits like two-piece Brembo brake rotors and grippier tires, the focus on this sedan is all about styling. Starting with a custom paint job and ghost stripes, the whole look is tied together with 19-inch, V-spoke Rays wheels.

First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.

Next-gen Mazda2 designed for 'predominantly feminine' appeal

We can't ever think of a time we've heard anyone accuse the current Mazda2 of being too edgy, which makes reports of a softer design for the next-gen model a little surprising. Autocar reports that when the new 2 debuts next fall, it will have a "softer, more feminine appeal" than the current design.
This description lends a little more credibility to the Japanese magazine image we saw of the car back in July. Aside from Mazda's Kodo-inspired signature face, that picture did reveal softer lines, especially along the side of the car. This softened styling is to appeal to the car's target market, which Mazda's European design chief is reported to have called a "predominantly feminine customer base." Last we heard, though, Mazda might keep the next 2 out of the US due to slow sales.
The 2015 Mazda2 will reportedly ride on a shortened version of the platform used for the CX-5, but Autocar mentions that its platform could also be the basis of a new subcompact crossover - possibly to go up against vehicles like the Buick Encore and the upcoming Honda Fit-based crossover called the Vezel.