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Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

Next Mazda MX-5 Miata to weigh a ton(ne), literally

Looking at recent spy shots of the fourth-generation Mazda Miata, it's obvious this sporty little roadster will grow in size compared to the current model, but it's also going on a diet. At the Tokyo Motor Show, Auto Motor und Sport sat down with Mazda executive Kiyoshi Fujiwara, who gave a little more insight into the Miata's redesign.
Fujiwara said that they're aiming for a curb weight of a tonne (metric ton), which is 1,000 kilograms or right around 2,200 pounds, for the next-generation Miata. This would make the roadster at least 300 pounds lighter than the current NC Miata, but still about 200 pounds heavier than the original NA.
There is no indication as to how Mazda will go about removing that much weight from the bigger car, but with as popular as the power retractable hard top (PHRT) model is on the current car, the new Miata may ditch this feature to lose its weight. Improving the power-to-weight ratio appears to be a key goal of the Mazda team, so we also wouldn't be surprised to see a more powerful engine underneath the longer hood.

Yes, the Mazda BT-50 pickup is real. No, you can't get one.

Mazda exited America's pickup segment when it deep-sixed the Ford Ranger-based B-Series after the 2009 model year, but it remains committed to the body style overseas. The third-generation BT-50 introduced online wears an unusually stylish design for a global truck, while its interior looks and feels more car-like than before. The BT-50 is based on the Isuzu D-Max, but the familiar shield-shaped grille hides the common DNA well. Horizontal slats and a thick chrome frame create a visual link between the pickup and members of Mazda's line of sedans and crossovers, while stylists gave the rear end more utilitarian-looking lines characterized by vertical lights. The variant depicted in Mazda's images is an upmarket trim built for users who need a rugged daily driver, and more basic versions that feel at home on a construction site will ship will inevitably look a lot cheaper. It measures 208 inches long, 74 inches wide, and 70 inches tall when buyers select the double-cab model and order four-wheel drive. These figures give it a footprint almost identical to the four-door Ranger's. Inside, the BT-50 shares some parts with the D-Max, including its 9.0-inch touchscreen and its HVAC controls. Motorists in global markets are increasingly using pickups as daily drivers, so Mazda chased this trend by adding more technology and safety features to the BT-50. Those willing to climb the trim hierarchy are rewarded with conveniences like an eight-speaker stereo, digital gauges, automatic headlights, parking sensors on both ends, and dual-zone climate control, among other features. Mazda wants to peg its truck a little bit higher than Isuzu's. The only engine detailed by the firm is a 3.0-liter four-cylinder turbodiesel built by Isuzu and tuned to deliver 190 horsepower at 3,600 rpm and 332 pound-feet of torque from 1,600 to 2,600 rpm. Rear-wheel drive and a six-speed manual transmission come standard, and motorists can pay extra for four-wheel drive, a six-speed automatic, or both. It's reasonable to assume a smaller, entry-level turbodiesel will join the range later on. With the 3.0-liter, the BT-50 can haul 2,347 pounds, and its towing capacity checks in at 7,716 pounds. That's more than enough to tow an enclosed trailer, your stripped-out Miata, an extra set of slicks, and a boxful of tools. Making your dreams of Mazda-Mazda towing come true will require moving far overseas, because the Japanese company isn't planning on returning to America's pickup segment.