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Mazda3 celebrates 10 happy years

Mazda is on the cusp of unveiling an all-new Mazda3, but the compact will mark an important milestone before that happens. The very first Mazda3 rolled off of the assembly line on June 25, 2003. A decade later, the little car has snagged some 136 awards. The first generation sold 2.2 million units over the span of six years, and the second has smiled its way into the hearts of 1.4 million buyers since 2009. Mazda notes the machine even took the honor of being the top-selling passenger car in Australia in 2011 and 2012.
So, what will the future bring? The Japanese automaker is keeping the details to itself for the moment. From the spy photos we've seen, it looks as if the new design will fall under the company's new Kodo design philosophy. That same language brought us the perilously sexy Mazda6, and the new Mazda3 should be no less attractive. You can check out those photos here.
You can also read the full press release on the compact's 10-year anniversary below.

Mazda Koeru concept forecasts next CX-9 in sleek form

Mazda rolled in to the Frankfurt Motor Show this year with the Koeru concept you see here. The showpiece is the latest embodiment of the Japanese brand's Kodo design language, applied with dramatic effect to a large crossover shape. Could this preview the next CX-9? The Koeru takes its name from the Japanese verb for "going beyond," and the reason is plain to see: though created by a mass-market brand, the concept could easily belong to an upscale marque like Infiniti (which offers a range of crossovers), Jaguar (which just revealed its first), or Maserati (which is preparing to get in on the action as well). It strikes us as aggressive as it is elegant, with taut lines and sporty details from the sharp lights to the muscular wheel arches. Few technical details as to what lies underneath it all were made available. And these show cars often lack working underpinnings to speak of anyway. But Mazda says that, beyond the styling, it optimized the aerodynamics over the upper body as well as underneath it to reduce turbulence and "enhance vehicle stability when driving at speed." It's also said to encompass the company's latest Skyactiv, i-Activesense, and Mazda Connect technologies. Which is all well and fine, but we're looking forward to seeing what innovations the company might incorporate if and when the Koeru (hopefully) transitions from concept to reality. In the meantime you can scope it out in the live and stock image galleries above and below. MAZDA KOERU The all-new crossover concept proposed by Mazda Mazda Motor Corporation is unveiling the all-new crossover concept Mazda KOERU for the world premiere at the Frankfurt Motor Show this year. The Mazda KOERU demonstrates Mazda's unique and daring interpretation of a crossover vehicle, proposed for the fast-growing crossover market. Featuring the full suite of Mazda's new-generation SKYACTIV technologies and designed under the KODO—Soul of Motion design language, the concept offers sporty yet delightfully refined styling and driving performance. The name "KOERU", which literally means "exceed" or "go beyond" in Japanese, comes from Mazda's aspiration to deliver value that goes well beyond the existing category norms and standards. As the latest incarnation of Mazda's new-generation products, the Mazda KOERU crossover concept offers styling that exudes power, vitality and a new level of polished refinement.

2017 Mazda CX-9 packs turbo power, fresh style

After nearly a decade of sales, Mazda finally introduces the second-generation CX-9 crossover. It delivers a comprehensive interior and exterior overhaul, blessing the CX-9 with a powerful, efficient Skyactiv powertrain, and instilling even more of the sporting character that makes Mazdas so darn charming. Like every other vehicle in Mazda's catalog, the CX-9 now wears the handsome, suave stylings of the company's Kodo design language. We think it looks great, but feel free to disagree in Comments. The second-generation CX-9 is the perfect example of Mazda's growing interior design prowess. As is so often the case, it's not so much the style but the choice of materials that stands out. Nappa leather can be paired with real Japanese rosewood and aluminum accents to craft a cabin that feels far more expensive than what you might expect from Mazda. The quality is impressive, even on the pre-pre-production prototypes we tested (drive impressions coming soon). The other headline, aside from the gorgeous interior, is the powertrain. The heart and soul of the operation is a new 2.5-liter, turbocharged Skyactiv engine. Although it only produces a modest 250 horsepower, that figure is complemented by a whopping 310 pound-feet of torque. Importantly, torque is easy to access in the lower part of the rev range, with peak twist coming in at just 2,000 rpm. It drops off rather suddenly north of 4,000 rpm, but as Mazda tells it, most consumers rarely venture above that figure. Mazda expects the CX-9's core market to be perfectly happy with the robust low-end output. A six-speed automatic is responsible for doling out that grunt, and is meant to play nicely with the same i-Activ predictive all-wheel-drive system found in the CX-5 (although the two cars don't share any AWD components). Using 22 different sensors, the system measures road conditions 200 times every second and will even send up to half the engine's power to the rear axle. The entire car, meanwhile, rides on the same Skyactiv architecture as the CX-5 and Mazda6, meaning a multi-link rear suspension has been paired with MacPherson struts up front. Eighteen-inch wheels will be standard, although 20s will also be on offer. You can expect to hear much more on just what the new CX-9 is like to drive next week. Until then, enjoy the official images from Mazda, and keep an eye open for live shots from the LA debut, headed your way soon.