2004 Mazda 3 S Hatchback 4-door 2.3l on 2040-cars

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First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.

Sorry, rotary fans, Mazda's RX Vision probably won't happen

Mazda is doing a lot of things the right way in this age of beige-ness. It just crammed a turbocharged inline-four into the improved CX-9, a bold move unto itself, and one that should also be heartening for Mazdaspeed fans. Wouldn't that engine make for a swell Mazdaspeed3 or Mazdaspeed6? There's a reasonable ray of hope there, but not necessarily a guarantee. The RX Vision, though, is a pipe dream. Mazda is smart to keep the rotary dream alive. It's smart to keep developing it in back rooms and to keep the idea on the public's mind. Credit where credit's due: Mazda has solved some of the stickiest issues the rotary engine has, through savvy engineering and perseverance. We've seen promising patent filings for the Skyactiv-R engine, which is supposed to be found in the RX Vision concept. Mazda uses every opportunity to remind us that development is continuing and that the company would love to bring a rotary-powered sportscar to production. I believe it. But the RX Vision is just a design study. And there are some harsh realities about rotary engine emissions and fuel economy standards that are difficult for modern piston engines to achieve without expensive componentry. Emissions and fuel economy are both bugbears of the rotary, in case you've forgotten. And that explains Mazda's interest in running rotaries on hydrogen, but down that road lie infrastructure challenges as daunting as making a gasoline-powered rotary burn as clean as one of Mazda's Skyactiv piston engines. All this is meant to put Mazda's recent comments to Top Gear in context. Mazda's design director, Kevin Rice, spoke to TG at the Concorso d'Eleganza Villa D'Este, and was waving Mazda's rotary flag quite enthusiastically. "In the back rooms at Mazda, we're still developing it," Rice said, "and when the world's ready to buy another rotary, we'll be ready to provide it." I'd like that to be a comforting statement, but given the realities of fuel economy and emissions regulations and Mazda's position in the market, it seems like a hollow platitude. "When the world's ready" is just another way of saying "when we solve the fundamental issues with this engine layout, and there's an unambiguous market study that shows we can build these cars and make a profit, we'll consider it." That seems like a lot of "ifs". Perhaps Mazda does have a clean-burning, efficient, cheap-to-produce rotary running on an engine dyno in Hiroshima, and it's prepping an RX-9 for the next auto show.

2016 Mazda MX-5 Miata Club long-term wrap-up | Farewell, fun friend

About one year ago, we took delivery of a 2016 Mazda MX-5 Miata. We made sure we got the sportiest version we could, the Club model (which includes Bilstein shocks, a limited-slip differential and a front shock tower brace) with optional BBS wheels and Brembo brakes. We also sprung for the appearance package to give our cute little roadster a modicum of aggression. It was a tad pricey at $32,835, but we enjoyed every minute of it. Well, almost every minute of it. It's not a perfect car, as it's loud and stiff on the highway, and we ran into an issue in which the top had to be replaced (under warranty). But minor grievances aside, just about everyone who drove the little roadster came back with a smile, especially when we took it to a racetrack. Below are final thoughts on the car from our editors. Senior Green Editor John Beltz Snyder: This car is about as car as any car gets. It's so car! That is to say, it's pure in its mission and in its effective execution as a driver's plaything. Its crisp steering, snickety six-speed manual gearbox, and rev-happy engine create the wonderful sensation that you're driving faster than the speedometer reads. Normal speeds never felt so heroic. The view out the front is fantastic, too, and the curves of the hood are nothing short of inspiring as they frame the road ahead. I don't care that it's noisy, jarring, and ergonomically weird. Old and British in spirit, it offers a level of engagement that's hard to find in a new car, especially for under $30,000. Anyone who has a Miata in their stable isn't lucky. They're smart. Senior Editor Alex Kierstein: I'm a bit embarrassed to think back to my first impressions about driving the MX-5 now that I've had so much seat time in this one. While I loved the idea of it as a throwback to the original NA Miata from the moment it was revealed, I was a bit turned off by how civilized it was. And how quick it was. No longer a momentum car, the new MX-5 seemed more forgiving of bad gear selection or a bad corner entry. I felt like something had been removed, a ragged edge, some everyday engagement. Well, a year on, and my feelings have changed. If you stop comparing it directly to the (slow, weedy, rattly, uncomfortable) first- and second-generation cars, it's a brilliant little roadster. I miss the raw edge less and enjoy the livability more — the raw edge was really just a lack of civility. A flaw that forced you to engage with the thing every moment.