2004 Mazda 3 I Sedan 4-door 2.0l on 2040-cars

Auto blog

Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

Driving classic Mazdas to experience the weird and wonderful rotary's triumph

AUGSBURG, Germany — Everything weird and wonderful about Mazda's relationship with the Wankel rotary engine is embodied in the delightful 110S Cosmo Sport of 1967. Just shy of 1,200 were built and, for most of its life, it remained a Japanese curio. Driving one is a rare privilege, and yet here I am, leading a convoy of owners through Bavaria away from a private museum holding the most extensive collection of Mazdas outside of Japan. Created by local franchise holder Walter Frey, what started out as a business relationship in the 1970s has blossomed into a lifetime love affair. Whether the residents of Augsburg are quite so enamoured is another question. As I leave the museum I pass a sign proclaiming my entry into an "umwelt zone" for low-emissions vehicles. The oil-tinged plume of smoke in my wake rather makes a mockery and underlines one reason there are no rotary engines in the current Mazda product range. Created by a German but perfected by the Japanese, it seems appropriate to celebrate the association with the Wankel engine here. Mazda may have gone on to sell nearly 2 million rotary-engined cars to the world — the U.S. included — but 50 years ago it brought two Cosmos to the Nurburgring and entered them into the grueling Marathon de la Route as a proof of concept. After 84 hours of continuous running and a fourth-place overall finish, Mazda had demonstrated to the world a rotary could stay the distance. I have a slightly less grueling schedule but look forward to following the instructions to rev the hell out of the Cosmo to clear the smoke out of its system. Those following me will certainly be hoping this does the trick. A thirst for oil as well as gasoline isn't the only rotary trait. The two chambers of its motor displace 491 cc apiece, equivalent to about 2.0 liters in a regular reciprocating design. In this second-series car, it delivers around 128 horsepower, which drives the rear wheels through the transmission's five gears. There doesn't seem to be a whole lot of progress in any of them, truth be told, the characteristic lack of torque making for more noise than meaningful acceleration. It's a small car and weighs just more than 2,000 pounds, with a power-to-weight ratio not far off that of an original NA Miata. But it's one for carrying speed, not building it. The wood-rimmed Nardi wheel is one piece of luxury in an otherwise functional, vinyl-trimmed cabin, and through it the Cosmo has a nice blend of stability and agility.

2019 Subaru Ascent vs. 2018 Mazda CX-9: Driving two class leaders side-by-side

As the de facto replacement for the family sedan, we expect a lot out of modern crossovers. They need to excel at family-hauling duties while delivering reasonable performance and fuel economy. They have to offer all-wheel drive and the latest safety technology. They ought to be ruggedly handsome, and they can't be so prohibitively expensive that the families they are targeting can't afford them. It's a tall order, and some automakers have hit closer to the proverbial bullseye than others. By some stroke of luck, we managed to snag a 2018 Mazda CX-9 Grand Touring as our chariot to take the four-hour drive from Seattle to McMinnville, Ore., where we got our first drive of the 2019 Subaru Ascent. As one of our favorite vehicles in this class, the CX-9 would serve as a good comparison to the Ascent. And, on paper, the similarities are abundant: Both come from automakers with a clear, go-your-own-way approach to vehicle engineering, are powered by turbocharged four-cylinder engines, and offer three rows of seating in a relatively compact package. Put simply, we expect the Ascent and CX-9 to be cross-shopped by a lot of new-car buyers looking for a new family car. What we found is that the CX-9 is the better choice for the buyer who values a sporty driving experience above all else, while the Ascent is probably better for families looking for a healthier dose of practicality. Either option will ably serve the suburban American family they are targeting, but the ways they go about that life of servitude are quite different. It's worth noting that pretty much every automaker in America is selling a vehicle in this class, which means there are a heck of a lot of vehicles from which to choose. For a few other options, check out this spec-sheet comparison here, and for anything else, be sure to visit the handy Autoblog compare tool. With that out of the way, let's break it down a bit more granularly. Styling: View 36 Photos Looks-wise, we prefer the Mazda. A crossover is going to be generally box-shaped, but that doesn't mean it has to be boring. The CX-9's bodywork flows gracefully from nose to tail, with just the right amount of flashiness in the form of headlights that take the form of cat-like eyes, a five-point grille surrounded in chrome, and gently arcing bodyside lines. It all works to form what we think is the most attractive midsize crossover overall. We don't hate the Subaru Ascent's looks, but it's definitely more boring than the CX-9.