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Mazda: Penn & Teller

Mazda turned to magic to highlight its refreshed CX-5, bringing in Las Vegas staples Penn and Teller to saw the CUV in half. The glitzy spot has a very Sin City feel to it, although considering some of the ads we've seen tonight, it's short on shock value, humor and heart-tugging imagery. Have a look, though, and let us know what you think.

Mazda starts production of new MX-5 Miata in Japan

We often regard a new model as having arrived when its manufacturer reveals it for the first time. But you might argue that nothing is official until actual production gets underway. And that's just what's happened now with the new Mazda MX-5. The fourth-generation Miata was unveiled a few months ago, and now the first examples have begun to roll off the assembly line at Mazda's Ujina plant in Hiroshima. The first ones are set to stay in Japan, where the new roadster is being introduced initially. Deliveries are set to launch in June. After that, we can expect the new MX-5 to proliferate to markets around the world, including our own. To date Mazda has sold more than 950,000 of its little roadsters, making it the best-selling two-seat sports car in the world. It shouldn't be long, then, before the new model tips it past the million-unit mark. 2015/03/05 Mazda Starts Production of All-new Mazda MX-5 HIROSHIMA, Japan-Mazda Motor Corporation today began production of the all-new Mazda MX-5 two-seater lightweight sports car (known as Mazda Roadster in Japan) at Ujina Plant No.1 in Hiroshima. The first models produced are destined for the Japanese market. Sales of the all-new MX-5 will begin in Japan around June this year and interested buyers can make an appointment for pre-sale discussions through a dedicated website from noon on Friday, March 20. Following sales start in Japan, the MX-5 will be progressively rolled out to overseas markets. The MX-5 is an iconic model representing Mazda's vehicle engineering philosophy: the pursuit of driving pleasure. With production exceeding 950,000 units as of the end of January 2015, the MX-5 continues to hold the Guinness World Record for the world's best-selling two-seater sports car. In order to respond to ever increasing demands for safety features and environmental performance while maintaining the element of fun that has always defined the model, development of the fourth generation MX-5 was carried out under the motto "innovate in order to preserve". In addition to incorporating SKYACTIV TECHNOLOGY and KODO-Soul of Motion design, development focused on enhancing the senses and sensations through which people enjoy cars. Moving forward, Mazda will continue to enrich the lives of its customers through a variety of touch points including the production of high-quality vehicles, and become a brand that maintains a special bond with its customers. Related Video:

Mazda officially hints MX-30 could get a rotary range-extender

Mazda recently penned a paean to itself celebrating 100 years in business. This, naturally, meant the document also served as a love letter to the rotary engine, since, "The joy of driving, lightweight design and the rotary engine [are] three elements that define Mazda’s DNA." One of those elements has been AWOL for eight years, since the end of RX-8 production. After years of rumor feverish enough to impress Slenderman, two years ago Mazda announced it was prepping a rotary range-extender engine for a model to debut in 2020. Here we are in the anticipated year, and we still don't know anything else about that vehicle — or perhaps we do. When Mazda debuted the MX-30 battery-electric crossover in Tokyo last year, it bore an e-SkyActive powertrain with a 35.5-kWh battery sending current to an e-motor on the front axle producing 141 horsepower and 195 pound-feet of torque. With a range of around 130 miles on the European cycle, even though the crossover was meant for markets like Europe and Japan, almost everyone chimed, "This would be perfect for that range-extender engine." The automaker has hinted at that very thing for its centenary celebration. In a paragraph touching on alt-fuel RX-7 variants, the Mazda press department wrote, "Later, the company developed a prototype Mazda2 EV with a small single-rotor engine used as a range extender. A similar system could find its way onto the Mazda MX-30, a brand new battery electric crossover SUV arriving at dealerships this year." The word "could" didn't make the leap from the printed page into the video translation of the presser, a Mazda video on "The Dream Engine" ending with footage of the MX-30 rolling under the caption, "Mazda MX-30 with rotary range extender." When asked, Mazda's head of R&D in Europe explained the battery size and resultant range with wheel-to-well considerations that factored energy input and emissions output from making the battery to exchanging the battery after 100,000 miles of driving. Since the carmaker doesn't deem the pure-electric MX-30 suited to the U.S., the question bubbling beneath the latest news is whether this revised model with more range could make it here. Given a suitably sized fuel tank that could power the little people mover beyond 150 miles on U.S. roads, and a fair price, we suspect there'd be a great deal of interest. Now, Mazda, about that rotary-powered RX-7 ... Related Video: