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Mazda reports highest profits in its 94-year history

We may only be a third of the way through 2014, but for Japanese companies, March 31 marked the end of fiscal 2014, and it was a banner financial year for Mazda's global operations. The Japanese independent saw its highest global operating profits in its nearly 100-year history. Its global operating profits were up a huge 238 percent. Yes, a 238 percent increase over 2012 to 1.36 billion euros ($1.88 billion), eclipsing the brand's previous best year, 2008, by 12 percent. Net earnings, revenue and global sales volume also saw increases over the last fiscal year.
What's most impressive, though, is where Mazda saw improvement. The notoriously rough European market was rather kind to the Zoom-Zoom brand, where sales increased 25 percent to 163,000 units. That figure was bolstered by a 35-percent sales increase in Great Britain and a 20-percent jump in Germany, Europe's two largest markets. Japanese sales, meanwhile, were up a respectable 13 percent, to 244,000 units. In China, Mazda saw a 12 percent bump.
Notice we aren't talking about North American sales? That's because Mazda only saw a moderate, five-percent gain in the New World, with sales climbing to 391,000 units in the US, Canada and Mexico. This is particularly disappointing considering Mazda has launched three critically acclaimed products (CX-5, Mazda6 and most recently, Mazda3) for the North American market over the past two fiscal years. Still, it isn't a particular reason to be concerned, as IHS industry analyst Stephanie Brinley notes. "Five percent isn't terrible," Brinley told Autoblog, saying that Mazda should see a bump in 2014 as the Mazda3 picks up steam.

Next Mazda CX-9 spied for first time

After plenty of rumors, we finally have our first look at the second-generation Mazda CX-9. Development of the crossover look to be very far along based on these of production bodies hidden under form-fitting camouflage. The overall aesthetic, based on what we can see here, is very much in keeping with Mazda's handsome Kodo design language. The CX-9 you see here looks pretty much like a Mazda3 scaled up about 279.3 percent, with a five-pointed grille and expressive headlights prefacing a sculpted, swooshy body. In back, there's an aggressively raked rear window that won't do any favors for cargo capacity, but makes for a handsome silhouette. And if previous Mazdas are any indication, we'd expect the CX-9 to feature a very handsome, high-quality cabin, although it's impossible to see in these images. According to our spy photographers, the new CX-9 will abide by Mazda's Skyactiv philosophy, which should make for both an entertaining an efficient three-row crossover. A 2.5-liter, turbocharged four-cylinder will be the engine of choice, replacing the antiquated V6 of the current model, and will be available with an all-wheel-drive system. While this engine is slated for the CX-9, enthusiasts should take note that this first Skyactiv turbo will likely form the basis of future Mazdaspeed efforts. As previously reported, the CX-9 will make its debut this November at the 2015 Los Angeles Auto Show as a 2017 model. Should any info pop up before then, expect to see it here.

2014 Mazda3

Almost by definition, affordable compact cars aren't supposed to be fun. Sure, hot hatches get our blood pumping, but not long ago, the terms "compact car" and "economy car" could safely be used interchangeably. A key exception for the last decade has been the Mazda3, a car that has consistently delivered more dynamic thrills and tactile feedback than its contemporaries. Competitors have picked up their game significantly in recent years, however, leaving the Mazda3 wanting in several areas, including overall refinement, in-car technology and cabin appointments, so Mazda went back to the drawing board to create this all-new third-gen model for 2014.
Including this redesigned 2014 model, Mazda's recent crop of new products have targeted North America's hottest non-truck segments - compact car, midsize sedan and compact crossover/SUV. Yet it might be fair to call this launch the most important of them all, as the 3 remains the Japanese marque's best-selling vehicle. While America's pool of compact hatchbacks isn't exactly deep, the 2014 Mazda3 still has a challenging road ahead of it competing against two-box compacts that include the popular Ford Focus and recent additions like the all-new Kia Forte and the still-new Hyundai Elantra GT.