2019 Mazda Mazda3 Sedan Preferred Package on 2040-cars

Auto blog

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

What a 181-horsepower 2019 Mazda MX-5 Miata means for us, and you

Last month, we reported on a VIN filing dug up by Road & Track that showed that the 2019 Mazda MX-5 Miata's 2.0-liter Skyactiv-G engine would get a power bump, from 155 to 181 net horsepower. As for how the 2019 Miata would make that extra power, we heard rumors it'd utilize a new cylinder head allowing higher revs, accounting for that extra power. Now we have what appears to be a leaked document from Mazda Canada showing exactly where that extra power comes from. According to the document posted at Miata.net (registration required to see the image), Mazda will alter camshaft lift and valve size on both the intake and exhaust side, fit freer-flowing exhaust, and smooth and enlarge the piping on the air intake side. There are also internal engine modifications: lighter pistons with lower crowns for better swirl in the combustion chamber, lighter connecting rods, and a crankshaft balanced for higher-RPM operation. All those extra revs mean extra vibration and noise, so Mazda will ditch the single-mass flywheel for a "low-inertia" dual-mass flywheel – which will attempt to find a nice balance between DMF damping action and SMF directness. Overall, it's a pretty serious engine revision with some driveline changes that will heavily affect the driving characteristics of a fantastic driver's car. Contributing Editor James Riswick and Senior Editor Alex Kierstein, both well versed in Miatas past and present, are here to analyze what this could mean for the little roadster. James Riswick: I don't know much about them lighter crank combustion rods, but I for one welcome the news of more power to the Miata. The jump from 155 to 181 seems like a very prudent Mazda-like thing to do, accomplishing that task through various aforementioned technical wizardry as opposed to slapping on a turbocharger, exclaiming "yee-hah" and calling it a day. Alex Kierstein: That's true. I'm wary of additional power, but you do make a good point that at least this is the right way to do it. Going all-motor will keep the bright responsiveness of the engine intact. But higher revs might make power delivery peakier. Frankly, I'd be ok with moving the torque and horsepower peaks up a bit in the rev range, making it a bit more work to access the engine's sweet spot. The dual-mass flywheel should also help if low-end torque suffers, so less stalling in traffic. JR: Did wonders in the 911 and 718s.

Will Mazda transform the CX-5 into a full-fledged luxury car?

Mazda's next-generation CX-5 will graduate from premium to luxury to bolster the firm's upmarket push, according to a recent report. It will again take the form of a crossover, but it might spawn a fastback-like model. Japanese magazine Best Car learned from company insiders that the next CX-5 will be comparable to the BMW X5 and the Mercedes-Benz GLC. If that's accurate, the people-mover will receive substantial upgrades in the coming years, because the current model is not as big, not as luxurious, and not as quick as either of those SUVs. According to the same source, the CX-5's transformation will be made possible by two key elements. First, it will ride on a new rear-wheel-drive platform that it will share with the next Mazda6, though all-wheel-drive will also be offered. Using this architecture will allow stylists to increase the dash-to-axle ratio, which will in turn expand its footprint. Second, the space between the extra sheetmetal will be occupied by a new straight-six engine whose existence has already been confirmed by Mazda. It will get SkyActiv-X technology, and it will be available with a 48-volt mild hybrid system. Elsewhere in the world, Mazda will release a turbodiesel variant of the six-cylinder. Adopting rear-wheel drive and a straight-six engine will put the CX-5 in the same league as the Germans; on paper, at least. Mazda will undoubtedly ask its stylists to give the model a suitably stylish appearance, and Best Car added the range could include a new four-door fastback possibly called CX-50 and aimed at the X6. Mazda's next CX-5 is expected to make its debut in 2023, so it might not arrive on our shores until the 2024 model year. We'll see the next Mazda6 a little sooner, and it will give us a good idea of what's next.