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Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

Mazda2 production fires up in Mexico

Mazda has officially kicked off production of the next-generation Mazda2 at the company's new factory in Salamanca, Mexico. Alongside the auto assembly plant, operations have also commenced at the facility's engine machining factory.
"With the start of production of the all-new Mazda2, operations underway at the engine machining plant, and an increase in our annual production capacity, we now have an even stronger production framework capable of supplying global markets with Skyactiv products of the same high quality level as those made in Japan," Mazda de Mexico Vehicle Operation's President Keishi Egawa said in a statement. "At the same time, we are pleased to be able to make a contribution to Mexico's further economic growth."
MMVO joins Mazda's Hofu Plant in Japan and the Auto Alliance factory in Thailand, which commenced Mazda2 production in July and September, respectively.

Autoblog Minute: VW finds CO2 'irregularities', Takata dropped by automakers, SEMA recap

Volkswagen's diesel emissions scandal gets a new wrinkle, US regulators hit Takata Corporation with a substantial fine, and we head to Las Vegas for a look at tuner paradise at the 2015 SEMA show. Autoblog senior editor Greg Migliore reports on this edition of Autoblog Minute Weekly Recap. Show full video transcript text [00:00:00] Volkswagen's diesel emissions scandal gets a new wrinkle. US regulators issue a significant fine to Takata Corporation. And we take a peek inside tuner paradise at the 2015 SEMA show. I'm senior editor Greg Migliore and this is your Autoblog Minute Weekly Recap. The VW diesel emissions scandal, first brought to light in September, gets a new wrinkle, as an internal investigation by the German automaker revealed [00:00:30] irregularities in CO2 emissions that could affect approximately 800,000 vehicles. VW estimates the issue could pose a 2-billion euro economic risk. VW claims that most of the vehicles affected have diesel engines, but industry analysts say a 1.4-liter gas engine is also affected. VW says that fuel consumption figures were set too low during the CO2 certification process. During all of this, sales of some diesel-powered Volkswagen, Audi, and Porsche models [00:01:00] have been halted. Takata Corporation is back in the news in connection with its deadly airbag scandal. Federal regulators fined Takata $70 million. If the parts supplier does not comply, the fine could balloon to $200 million. Takata was also dropped this week by its biggest customer, Honda. And now, Toyota and Mazda will be following Honda's lead in dropping Takata. We're also hearing that Mitsubishi and Subaru are considering a switch in air-bag inflator suppliers. SEMA 2015 [00:01:30] came and went. We saw offerings from Mopar, like the AWD Challenger concept. Honda unveiled a Ridgeline that it will race at the Baja 1000, which gives us a hint at what future production model could look like. The celebrity presence was also felt in Vegas as it always is. Kid Rock brought a Duramax Diesel Chevy Silverado, and Acura restored and presented Ludacris with his now famous 1993 Acura Legend. Those are the highlights from the week that was. Be sure to come back on Saturday for my full recap, [00:02:00] where I'll have some added insight into Hyundai's foray into the luxury sector. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive.