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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Recharge Wrap-up: Mazda, Subaru and Toyota PHEV, Nomadic Power grant

The next generation of the Toyota Prius Plug-in Hybrid looks to be important for Mazda and Subaru as well. Toyota will likely need to sell more of the new plug-in hybrid to meet stricter ZEV standards in California. That means it will get more extra electric range, as customers have been asking for. Subaru and Mazda will also have to adhere to the California standards beginning in 2018. Those two smaller automakers will likely license a plug-in hybrid powertrain from Toyota in order to fulfill compliance. Read more at Green Car Reports. Tesla is partnering with Dalhousie University to improve battery technology. Tesla signed a five-year research agreement with Dalhousie's Jeff Dahn, a lithium-ion battery researcher. Dahn and the 25 researchers in his lab will work with Tesla's Director of Battery Technology, Kurt Kelty, to increase capacity through improved materials. The collaboration could be important both for Tesla's automotive and stationary batteries. "Our research group's goal is to increase the energy density and lifetime of Li-ion batteries, so we can drive down costs in automotive and grid energy storage applications," says Dahn. Read more from Dalhousie University. Nomadic Power is receiving a European Commission grant worth ˆ2 million (about $2.26 million) for trailer-mounted mobile batteries. Nomadic Power's mobile batteries, called Nomads, have incorporated photovoltaic systems and can be used to extend the electric driving range of a plug-in vehicle, or to provide backup power to a home. The Nomads use an intelligent energy management system to learn and predict user behavior and manage the solar system based on weather forecasts. "We see a strong future in electric-powered mobility and an increasing use of renewable energy, photovoltaic power in particular," says Nomadic Power CEO Dr. Manfred Baumgaertner. "Our mobile batteries have great potential in these markets that recently got a significant shot in the arm by Tesla's announcements." Read more from Nomadic Power, and at Green Car Congress. Related Gallery 2012 Toyota Prius Plug-In: First Drive View 24 Photos News Source: Green Car Reports, Dalhousie University, Green Car Congress, Nomadic PowerImage Credit: Nomadic Power Government/Legal Green Mazda Subaru Tesla Toyota Technology Electric recharge wrapup

2020 Mazda CX-30 Review & Buying Guide | The new sporty

Is it a sporty crossover? Is it a tall hatchback? However you want to view it, the new 2020 Mazda CX-30 is a compelling new entry that delivers the sort of engaging driving experience and premium cabin environment you get in the company's 3 hatchback, but with the higher seating position of a crossover. Basically, if that Mazda3 had a child with the bigger CX-5, this is pretty much what you'd get, and we have to say it's a pretty good kid.   In terms of size, the CX-30 fits into a niche of in-betweener SUVs that slots between compact models like the CX-5 (plus the Honda CR-V, Toyota RAV4, etc.) and sub-compact ones like the Mazda CX-3 (plus the Honda HR-V, Hyundai Kona, etc.). If you don't have small children, and the car seats and strollers that come with them, it's a size that should make sense. The price is compelling too, especially when you consider the CX-30's high-end cabin and just how terrific it is to drive. With its tautly tuned chassis, communicative steering and sharp throttle response, the best words to describe it are "budget Porsche." Now, we should note that the Mazda3 is even better to drive and pretty much offers the same cabin space, design and quality. We also think it looks better. Nevertheless, people like sitting up high, and the CX-30 definitely satisfies that requirement. What's new for 2020? The Mazda CX-30 is an all-new model. What's the CX-30's interior and in-car technology like? Like the Mazda3 with which it shares so much, the CX-30's cabin makes you go "wow" considering its price and the vehicles with which it competes. Whatever trim level you're considering, the key to this wow factor is how Mazda's new dash design scheme removes visual clutter by reducing switchgear and effectively hiding air vents and door handles. It's then augmented by standard two- or three-tone color schemes – cars with cloth or leatherette vinyl upholstery are accented with black and blue dash/door trim, while those with leather get black and brown. For a car in the $20,000-$30,000 range, it looks and feels special. It's also of a high quality and quite functional. The steering wheel, which looks sensational, is an absolute treat to hold and has intelligently designed buttons/switches for the infotainment and cruise controls. There's considerable center console space, including a configurable under-armrest bin, and a decently sized forward bin for a smartphone.