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Recharge Wrap-up: Mazda, Toyota earn environmental awards

Electric mobility nonprofit Drive Oregon has launched a campaign to invite the electric car industry to perform testing in the state. The campaign tells companies to, "Test Drive the Future in the Living Lab," citing Oregon's density of EV owners and charging infrastructure, varied terrain and climate, funding opportunities, and the state's technological reputation as the "Silicon Forest." Plus, as Drive Oregon Executive Director Jeff Allen, points out, "if you really screw things up here, it doesn't make as much noise as it would in California." Already, Jaguar Land Rover has announced plans for an Innovation Incubator in Oregon. Read more at Green Car Reports. Mazda's new paint system has won the Prime Minister's Award in the category of Manufacturing and Production Process at the 6th Monodzukuri Nippon Grand Award ceremony. Mazda's Aqua-tech paint system significantly reduces emissions of volatile organic compounds (VOCs) and CO2. The Aqua-tech system uses a water-based color basecoat and a urethane clear coat to reduce VOC emissions by 57 percent. It consolidates the painting process and reduces energy in paint-booth air-conditioning and flash-off processes to reduce energy consumption. It also allows Mazda to create such colors as Soul Red, which looks quite nice on the MX-5 Miata. Read more at Green Car Congress, and learn all about the Aqua-tech paint process from Mazda. The Toyota Mirai has received a 2015 Environmental Award from Austrian automobile club ARBO. The hydrogen fuel cell car took the prize in the category of Current Innovative Environmental Technologies. "At Toyota, we believe that various technologies will co-exist, ranging from EVs to hybrids to the most innovative of all, the fuel cell car," says Gerald Killmann, Vice President R&D of Toyota Motor Europe, in a comment thanking ARBO. "Mirai is a core component of Toyota's vision for a sustainable mobility society, one that allows us all to move freely in comfort and safety in an environmentally friendly, sustainable manner." Read more in the press release below. Vienna, Austria- November 5th - The Austrian automobile club ARBO* (Auto-Motor und Radfahrerverbund Osterreiche) has awarded the Toyota Mirai with the "2015 Environmental Award". This Award was received during a gala ceremony held yesterday in Vienna, where the Toyota Mirai was awarded in the category of "Current Innovative Environmental Technologies" . The jury consisted of ARBO automotive experts.

Next-gen Mazda2 designed for 'predominantly feminine' appeal

We can't ever think of a time we've heard anyone accuse the current Mazda2 of being too edgy, which makes reports of a softer design for the next-gen model a little surprising. Autocar reports that when the new 2 debuts next fall, it will have a "softer, more feminine appeal" than the current design.
This description lends a little more credibility to the Japanese magazine image we saw of the car back in July. Aside from Mazda's Kodo-inspired signature face, that picture did reveal softer lines, especially along the side of the car. This softened styling is to appeal to the car's target market, which Mazda's European design chief is reported to have called a "predominantly feminine customer base." Last we heard, though, Mazda might keep the next 2 out of the US due to slow sales.
The 2015 Mazda2 will reportedly ride on a shortened version of the platform used for the CX-5, but Autocar mentions that its platform could also be the basis of a new subcompact crossover - possibly to go up against vehicles like the Buick Encore and the upcoming Honda Fit-based crossover called the Vezel.

The 2016 Mazda MX-5 Miata Has Arrived

Ladies and gentlemen, meet the 2016 Mazda MX-5 Miata. The highly anticipated fourth-generation (ND) model made its official debut in Monterey, CA this evening, and while details are slim (as in, we have practically none), there's one big thing to talk about: less weight. Yes, Mazda has confirmed that the new Miata sheds some 220 pounds over the model it replaces, and is "the most compact of any generation MX-5 so far." For those keeping track, that means the new MX-5 should weigh in somewhere around 2,200 pounds. Mazda's Kodo design language is obvious here, with a seriously wide and low demeanor, and a mix of flowing lines and sharp angles. We don't have any powertrain details to report as of this writing, but Mazda says the full suite of Skyactiv technologies are onboard, and the motto in creating this car was "Innovate in order to preserve." Click the image above to see the new MX-5 Miata in high resolution, click below for the press release, and stay tuned to this space for more details as they break. UPDATE: Want more Miata details? Please check out our in-depth firsthand report from the Miata's reveal event by clicking here and see the first-ever rolling footage of the car in our brief video here. Mazda Unveils All-New Mazda MX-5 HIROSHIMA, Japan-Mazda Motor Corporation today celebrated the unveiling of the fourth generation Mazda MX-5 (known as Roadster in Japan) together with fans at events held simultaneously in Japan, USA and Spain. The all-new MX-5, which adopts both SKYACTIV TECHNOLOGY and Mazda's KODO-Soul of Motion design language, will be rolled out to global markets starting in 2015. The MX-5 is an iconic model representing Mazda's vehicle-engineering philosophy-the pursuit of driving pleasure. "Innovate in order to preserve" was the motto for the fourth generation, as the development team searched for innovations that go beyond simple evolution. Environmental and safety demands are much more stringent than they were when the first generation MX-5 was introduced 25 years ago, but the fourth generation stays true to the model's original aim of offering the pure driving fun that only a lightweight sports car can. It achieves this through the adoption of SKYACTIV TECHNOLOGY and refinement of its appeal to the senses and sensations through which people enjoy cars. The design of the all-new MX-5 reveals another layer to Mazda's KODO design language.