White Classic Miata; Better Than Good Condition; Little Rust on 2040-cars

Auto blog

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Mazda6 diesel to race at Rolex 24, team and drivers announced

Mazda is getting serious about showing off the Skyactiv-D turbo-diesel four-cylinder engine in the Mazda6. The automaker has just announced it will campaign three diesel Mazda6 racers in the Grand-Am GX class of the upcoming 2013 Rolex 24 at Daytona in a quest to walk away with the company's 24th class win. Mazda partnered with SpeedSource to develop the race version of the new sedan, with Japanese and American engineers lending a helping hand where needed. Meanwhile, Freedom Autosport and Visit Florida Racing/SpeedSource/Yellow Dragon Racing will helm teams of their own.
Each car will make use of a five-driver team for the 24-hour race on January 26. In the interim, you can check out the full press release below for more information as well as the full driver roster. Mazda says we can expect to see the No. 70 SpeedSource car under the lights at the 2013 Detroit Auto Show later this month, as well.

The Miata gives me a new perspective on the world

The Miata: making everything a new experience and turning low-beam headlights into high-beams since 1989. That's what happens when you're basically sitting on the ground, something I've become intimately familiar with when driving our long-term 2016 MX-5 Club. I am not a tall person. Far from it. In most cars I drive, I crank the seat height up close to maximum as soon as I get in. That's easy in the Miata because there's no height adjustment at all. Couple that with the facts that the seat is thin and the car barely hovers off of the pavement, and my eyes end up sitting at the height of most car's exhaust systems. That results in a lot of examining other cars' bumpers in traffic. And one day recently, it almost led to me missing my exit from Interstate 94, part of the route I take every day to work. Everything just looks different from down here – it is quite literally a different point of view from what I'm used to. And then there's the issue of night driving. When you're this low down and stuck in traffic, the headlights of cars following look extremely bright (and incredibly close). They're not, of course, you're just lower than every other driver on the road so it seems like you're staring down high-beams in the rearview mirror. I still love the Miata. It's just not the best commuter vehicle, which should come as a surprise to precisely no one. But when a hole opens up in traffic, the Miata and I are the first to fill it. I just hope the other cars see me. Related Video: Mazda Long-Term Garage Convertible Lightweight Vehicles Performance