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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Patent application suggests Mazda rotary return

A recent patent application by Mazda reveals that the Japanese automaker is still working on the rotary engine. This could in fact be the Skyactiv-R engine found in the RX-Vision concept from the 2015 Tokyo Motor Show. As with anything Wankel-related, nothing is certain until Mazda makes a production commitment. But this filing suggests that serious development is happening in Hiroshima. The 2011 Mazda RX-8 was the last rotary-powered car you could buy in America. Slow sales, poor fuel economy, and tighter emissions standards prevented Mazda from committing to a follow-up. But the fundamental principles of the rotary - compact size and light weight - perfectly fit Mazda's Skyactiv ethos. (For an explanation of how rotaries work, click here.) In this new engine the intake port sits at the bottom of the engine with the exhaust port on top instead of the other way around. That allows for lower mounting, which improves a car's center of gravity. This rotary is also turbocharged. Putting the turbo up high helps ensure it doesn't get in the way of any body or chassis crossmembers. The implication of those claims is that somebody is thinking about how to put this engine in a car. There are other benefits as well. The short path from the exhaust port to the turbo ensures minimal turbo lag. It also allows for a close-mounted catalyst on top of the enigne, which will help emissions. Another innovation in this new engine is a triangle-shaped rotor that covers part of the exhaust port. This allows for different exhaust flow characteristics. The filing claims that that two of the four orientations allow for less airflow resistance in the exhaust port. As in previous Mazda rotaries, there are two spark plugs to manage ignition timing and combustion. But unlike in the 16X concept, Mazda's last public display of such an engine, the new rotary uses port fuel injection. Keep in mind this is only a patent application. A Mazda spokesperson refused to comment on future product, but commented "As we stated at the Tokyo motor show, Mazda is doing all that it can to bring a rotary to the market." In the meantime, keep your RX-7 prayer candles lit and hope for the return of the rotary before the end of the decade. You can bide your time by reading the entire application here. Related Video: Related Gallery Mazda RX-Vision Concept: Tokyo 2015 View 11 Photos News Source: USPTO via autoevolution Rumormill Mazda Performance rotary mazda rx7

First batch of 2016 Mazda MX-5 Miatas lands in US [w/video]

Have you been patiently awaiting the arrival of the all-new 2016 Mazda MX-5 Miata? Then we're glad to report that your patience has paid off. In fact, even if you haven't been so patient, we're still glad to report that the wait is finally over, as the first batch of the new Japanese roadsters has arrived on American soil. The initial batch of several hundred MX-5s arrived at the port of San Diego from the factory in Hiroshima on board the Phoenix Leader, a 636-foot vehicle carrier ship registered in Panama and operated by Japanese shipping giant NYK Lines. The vehicles are currently being processed at the SoCal port, with deliveries to commence "in the next several weeks," according to Mazda in the brief statement below. The fourth-generation Miata, designated generation ND, mad its global debut at the Paris Motor Show, and its US debut at the LA Auto Show. Production commenced in Japan this past March. The new roadster arrives in US showrooms with a 2.0-liter four-cylinder engine (the smaller 1.5 kept away from these shores), a six-speed manual (replacing the previous five-cogger), a folding soft roof (no retractable hard top this time), and a starting MSRP of $24,915 (plus an $820 destination charge). That, of course, is for the base Sport model, with higher-spec Club and Grand Touring trims also on offer. Along with the images above, you can watch footage of the vehicles driving off the ship in the video below. Might we recommend, however, muting the cheesy soundtrack and playing something more suitable over it instead. Neil Diamond's (Coming to) America ought to do the trick... today! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Welcomes the First Shipment of All-New 2016 MX-5s Mazda North American Operations today welcomed the first shipment of the all-new 2016 MX-5s. They will begin their port processing procedures and deliveries will follow in the next several weeks. Featured Gallery 2016 Mazda MX-5 Miata: US Arrival Mazda Convertible Performance mazda mx-5 san diego port