Mazda Miata, 1994, Amazing Condition And Color Combo, Timing Belt Just Done on 2040-cars

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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda considers expanding Takata recall nationwide

Vehicle recalls have come in force recently. Honda expanded its front driver's side Takata airbag inflator recall nationwide to cover an estimated 5.4-million vehicles, and the National Highway Traffic Safety Administration added 19 notices to its database covering safety campaigns dating back to October. It looks like there could be one more to add to the list soon because Mazda is considering a possible nationwide expansion of its own inflator repairs. A company spokesperson tells Reuters that there is no decision yet when to actually make this nationwide expansion of the driver's side inflator recall official, and the company isn't sure how many vehicles may be affected. Mazda just expanded the scope of its Takata inflator recalls to additional regions earlier in December. The move took its total number of units in need of repair from around 65,000 under the earlier NHTSA estimate to 86,773, according to the company. So far, the automaker's US campaign has included the 2003-2007 Mazda6, 2006-2007 MazdaSpeed6, 2004-2008 Mazda RX-8, 2004-2005 MPV and 2004 B-Series pickup.

R&T chases down a burglar in the million-mile Miata

Is the answer always Mazda Miata? We discussed this in passing on the Autoblog Podcast earlier this week, and most assuredly the answer is "no." For example, the little MX-5 would be a terrible people carrier, and it'd be useless off road. You can't really tow anything of substance with it, either. Still, if push came to shove, it's satisfying to know that the diminutive roadster could eke out a career as a chase vehicle for the police.
That fact was proven when Road & Track editor Chris Cantle did something that he himself recognizes as "stupid." Upon returning home, Cantle discovered a "twenty-something" actively burgling his home. The resulting story is easily one of the more entertaining episodes to come out of the 1990 MX-5's service to the team at R&T and, we're guessing, will be one of the highlights of the Million-Mile Miata challenge.
Be sure to head over to Road & Track for a full retelling of the chase from Cantle, as well as a follow-up on the saga.